Say It Like Obama 9780071626101, 0071626107, 0-07-161589-X

Table of contents :
Content: Acknowledgments
Introduction
Chapter 1 The Speech that Started it All
2004 Democratic National Convention Keynote Address
Effective Use of Body Language and Voice
Establishing Common Ground
Speaking to Audience Concerns: Winning Hearts and Minds
Conveying Vision through Personification and Words that Resonate
Driving Points Home
Excellent Persuasion Techniques
Building to a Crescendo and Leaving a Strong Last Impression
Chapter 2 Earning Trust and Confidence
Charisma of a Leader
Creating Strong First Impressions-Image and Body Language. Leveraging Second Impressions-Voice and IntonationUsing Effective Gestures
Maximizing Props
Beginning Strong
Conveying Admirable Ethics-Developing Teflon
What We've Learned-Practices for Earning Trust and Confidence
Chapter 3 Breaking Down Barriers
Achieving Transcendence
Acknowledging the Elephant in the Room
Stressing Common Dreams and Values
Drawing Attention to Shared History
Illuminating Shared Experiences
Employing Words that Resonate: The Historical and Political Lexicon
Using Words that Resonate-Biblical Truths
Leveraging Other People's Words. What We've Learned-Practices for Breaking Down BarriersChapter 4 Winning Hearts and Minds
Knowing Your Audience
Knowing When Not to Enumerate
Employing Details Effectively
Personalizing the Message: "I" and Experience
Connecting One to One: "You" and "I"
Personalizing the Message: The "We" Connection
What We've Learned-Practices for Winning Hearts and Minds
Chapter 5 Conveying Vision
Referencing History and the Familiar
Using Descriptive Words as Visual Aids
Drawing on Symbolism
Leveraging Corollaries
Personifying Ideas and Conferring Physicality
Providing Just-Enough Detail. Creating Dynamic ImagesLeveraging a Backward Loop
Illustrating with Anecdotes
What We've Learned-Practices for Conveying Vision
Chapter 6 Driving Points Home
Prioritizing and Focusing on Themes
Using Rhetorical Questions
Employing Effective Repetition
Leveraging Pace and Tone
Communicating with Slogans and Refrains
What We've Learned-Practices for Driving Points Home
Chapter 7 Persuading
Eliciting a Nod
Sequencing Ideas
Addressing Nonrhetorical Questions
Addressing Objections
Using Juxtaposition and Antithesis-Comparing and Contrasting. What We've Learned-Practices for PersuadingChapter 8 Facing and Overcoming Controversy
Knowing Your Goals: Rejecting and Denouncing
Recasting the Tone: Humility and Gracious Beginnings
Resetting Your Image: Leveraging Props
Recasting the Dialogue: Language Choice
Addressing Error Head-On: Accepting Responsibility
What We've Learned-Practices for Facing and Overcoming Obstacles
Chapter 9 Motivating Others to Action and Leaving Strong Last Impressions
Inspiring Others to Great Achievements
Creating a Sense of Momentum and Urgency
Building to a Crescendo.

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