In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management
1,480 160 3MB
English Year 2014
Table of contents :
Title Page
Copyright Page
Credits
Contents
Acknowledgments
A Note to the Reader
Introduction: The "Planning School" in Context
Chapter 1: Planning and Strategy
Chapter 2: Models of the Strategic Planning Process
Chapter 3: Evidence on Planning
Chapter 4: Some Real Pitfalls of Planning
Chapter 5: Fundamental Fallacies of Strategic Planning
Chapter 6: Planning Plans Planners
Refernce
Index
About the Author.