A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals
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This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to ass
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Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged
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Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the em
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Corporate Reputation Decoded is the first book of its kind that traces the journey of Indian companies in building corpo
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With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, In
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This book uses Global StoryBridges, a project which brings together young people learning English in low-income or under
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A scientific approach to corporate reputation from the field’s leading scholar. Public opinion is a core factor of any
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Just what is the role and impact of corporate elites in contemporary reforms of public sector universities and schools?
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