"How do you capture magic and serendipity in telling the historic tale of how Burning Man has turned into the world’s most storied annual pilgrimage? Neil Shister weaves a compelling narrative―full of fascinating characters and little-known details―that helps us to understand why this event has become such a modern-day phenomenon." ―Chip Conley, hospitality entrepreneur and bestselling author of Wisdom @ Work: The Making of a Modern Elder