Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industri
558 47 1MB
English Pages 287 Year 2013
Report DMCA / Copyright
DOWNLOAD FILE
This textbook provides concise information, classroom exercises, homework assignments, and speeches to enable college st
688 162 470KB Read more
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that dri
2,892 141 3MB Read more
462 32 4MB Read more
Mrs Pargeter discovers the skills by which Public Relations can make evil look good in the latest wickedly entertaining
955 38 308KB Read more
In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one inte
327 22 2MB Read more
Ein betont praxisorientiertes Buch, das das Handwerk der Presse- und Öffentlichkeitsarbeit beschreibt. Es konzentriert s
200 105 2MB Read more
Учебное пособие результат исследований автора, имеющего многолетний опыт в образовании и практической деятельности в сфе
683 99 14MB Read more
138 26 693KB Read more
Pressestimmen Here's a student's trusted companion for the introductory course. IR: The Basics lays out in acc
649 123 929KB Read more
In this eBook, Public Relations, An easy, step-by-step guide to creating a small business public relations and media pla
439 60 459KB Read more