Product Operations: How successful companies build better products at scale [1 ed.] 9798988338017, 9798988338024

Table of contents :
CONTENTS
Why We Wrote This Book
I. Introduction to Product Operations
1. Why Product Operations?
2. What is Product Operations?
3. The Three Pillars of Product Operations
II. Pillar 1: Business Data and Insights
4. Contextualizing Data from a Product Perspective
5. Getting to the Right Strategic Questions
6. Visualizing the Data
Case Study: Capitalization at athenahealth
Getting Started with Data and Insights
III. Pillar 2: Customer and Market Insights
7. The Research Pillar
8. Customer Insights
9. Streamlining the User Research
10. Market Research
Case Study: Democratizing User Research at Fidelity
Getting Started with Customer and Market Insights
IV. Pillar 3: Creating a Product Operating Model: Process and Practices
11. The Product Operating Model
12. Creating the Process and Governance of the Product Operating Model
13. Governance and Product Planning
14. Defining Process for Product Managers
15. Tools of Enablement
Case Study: Annual Planning at Oscar Health
Getting Started with Process and Practices
V. Introducing Product Operations at Your Organization
16. When and Where to Start
17. Getting Buy-In
18. Common Objections: How to Respond
19. Building Consensus
20. How to Win Them Over
Case Study: Finding Key Quick Wins at Amplitude
Getting Started with Introducing Product Operations at Your Organization
VI. Building and Scaling a Product Operations Function
21. How to Get Started
22. Team of One
23. Team of Several
24. Filling the Roles
25. Embedded vs. Shared Service Model
Case Study: Building and Scaling Product Operations with Blake Samic
26. The Future of Product Operations at Pipeline 3K
27. The Future of Product Operations
Getting Started with Building & Scaling a Product Operations Function
VII. Lessons Learned
28. Secure Executive Support
29. Culture Counts
30. Focus on All Data
31. Get to Impact Quickly
32. Balance Process with Agility
VIII. Your Roadmap to Change
33. Activating Product Operations: Four Key Takeaways
34. Your Roadmap to Standing Up Product Operations
Acknowledgments
About the Authors

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