Preparing a Guide to your Library and Information Service [1 ed.] 085142340X, 9780851423401

Discusses the choice of information that can be included as well as the different styles in which it can be presented.Co

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Preparing a Guide to your Library and Information Service [1 ed.]
 085142340X, 9780851423401

Table of contents :
Cover
Title
Copyright
Contents
1. Introduction
2. Why produce a guide
Establishing the need
Awards for good PR material
3. Purpose and coverage of different types of guide
General promotion
Location and access
Layout
Operational details
Subject guides
Market research
4. The user: who, where and when
5. Style and format: how to get your message across
Staff involvement and responsibility
Writing skills
Style and language
6. The visual impact: design details
The printed guide
7. Printing and production: internal or external?
Use of external consultants and services
Making use of in-house facilities3
8. Conclusion
Evaluating your guide
Points to remember
9. Selected examples of interesting features
Cover design
Use of logos
Making the most of electronic sources and guides
10. Further reading
11. Organisations and addresses

Citation preview

PREPARING A GUIDE TO YOUR LIBRARY AND INFORMATION SERVICE

Sylvia P. Webb

The Aslib Know How Series Editor : Sylvia P. Webb

First published 1995 by Aslib The Association for Information Management 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN 711 Third Avenue, New York, NY 10017, USA Routledge is an imprint of the Taylor & Francis Group, an informa business

First issued in hardback 2017 Copyright © Sylvia P. Webb, 1995 Except as otherwise permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted in any form or by any means, with the prior permission in writing of the publisher. Enquiries concerning reproduction outside those terms should be sent to Aslib, The Association for Information Management, at the above address. Sylvia P. Webb asserts her moral rights to be identified as the author of this work in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

***

British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library

ISBN 978-0-85142-340-1 (Pbk) ISBN 978-1-138-43944-3 (hbk)

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