Practice-Oriented Marketing: Basics – Instruments – Case Studies 9783658397173, 9783658397166, 3658397179

Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven b

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Practice-Oriented Marketing: Basics – Instruments – Case Studies
 9783658397173, 9783658397166, 3658397179

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