Practice-Oriented Marketing: Basics – Instruments – Case Studies 9783658397173, 9783658397166, 3658397179

Logistics: Basics — Exercises — Case Studies 9783319017693, 3319017691

Logistics is the ideal book for Bachelor students of logistics, providing a solid foundation as well as a practical guid

4,087 305 9MB Read more

Logistics: basics, exercises, case studies 9783319017686, 9783319017693, 3319017683

Logisticsis the ideal book for Bachelor students of logistics, providing a solid foundation as well as a practical guide

751 62 10MB Read more

Marketing Case Studies: Linking Theory to Practice 1680537253, 9781680537253

Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies enc

433 103 8MB Read more

Marketing Case Studies: Linking Theory to Practice 1680537253, 9781680537253

Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies enc

365 50 8MB Read more

H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases) 3031223926, 9783031223921

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating

602 194 7MB Read more

Book marketing success 04: 7 book marketing case studies and other lessons learned

690 102 213KB Read more

Adcreep: The Case Against Modern Marketing 9781503602182

Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American

424 87 3MB Read more

Social Marketing and Sustainable Development Goals (SDGs): Case Studies for a Global Perspective 3031273761, 9783031273766

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public A

1,080 80 15MB Read more

Cause-Related Marketing: Case Studies From a Global Perspective (Classroom Companion: Business) 3030654540, 9783030654542

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been develo

264 69 17MB Read more

Broadening Cultural Horizons in Social Marketing: Comparing Case Studies from Asia-Pacific [1st ed.] 9789811585166, 9789811585173

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, sho

1,384 94 7MB Read more