Positioning: The Battle for Your Mind: The Battle for Your Mind [ebook ed.] 0071705872, 9780071705875

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning"

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English Pages 213 Year 2001

Positioning: The Battle for Your Mind: The Battle for Your Mind [ebook ed.]
0071705872, 9780071705875

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THE BATTLE FOR MAGDEBURG — Karel Margry describes how Magdeburg, located on the Elbe river in central Germany, was one o

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Jana Černá, born Krejcarová, called "Honza" ("Jack") by her mother, (1928–1981), was a daughter of t

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The U.S. military has historically believed itself to be the institution best suited to develop the character, spiritual

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Table of contents : Insanity Fair, 1966. On Moving Frontiers. The Rise of Rhodesia. The Decade of Doubletalk. The Cross

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"The plan, I think, is the old one of world dominion in a new form . . . Today the scene is set for the third act,

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The book is about the universal phenomenon of citymaking seen in a historical perspective - how and why cities took the

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