Positioning: The Battle for Your Mind: The Battle for Your Mind [ebook ed.] 0071705872, 9780071705875

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, "Positioning"

648 54 1MB

English Pages 213 Year 2001

Positioning: The Battle for Your Mind: The Battle for Your Mind [ebook ed.]
0071705872, 9780071705875

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ClearScan with OCR

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“We frequently see one idea appear in one discipline as if it were new, when it migrated from another discipline, like a

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THE BATTLE FOR MAGDEBURG — Karel Margry describes how Magdeburg, located on the Elbe river in central Germany, was one o

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Jana Černá, born Krejcarová, called "Honza" ("Jack") by her mother, (1928–1981), was a daughter of t

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The U.S. military has historically believed itself to be the institution best suited to develop the character, spiritual

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We face radical new threats to our freedom of thought – here’s how to retain control For humanity to survive there must

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Table of contents : Insanity Fair, 1966. On Moving Frontiers. The Rise of Rhodesia. The Decade of Doubletalk. The Cross

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A look at democracy in the United States during the early 20th century. Specially focused around government, banking, ec

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