No logo: no space, no choice, no jobs [10th anniversary ed., 3rd Picador paperback ed] 978-0-312-42927-0, 0312429274, 0307399095

First published before the World Trade Organization protests in Seattle, this book is a work of cultural criticism that

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English Pages 502 Year 2010

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No logo: no space, no choice, no jobs [10th anniversary ed., 3rd Picador paperback ed]
 978-0-312-42927-0, 0312429274, 0307399095

Table of contents :
Content: New branded world --
The brand expands : how the logo grabbed center stage --
Alt. everything : the youth market and the marketing of cool --
The branding of learning : ads in schools and universities --
Patriarchy gets funky : the triumph of identity marketing.

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