Ninja innovation: the ten killer strategies of the world's most successful businesses [1st William Morrow paperback ed. 2015] 978-0-06-224232-7, 0062242326, 9780062242334, 0062242334, 9780062242365

The leader of the Consumer Electronics Association draws on his decades of experience working with the world's most

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English Year 2015

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Ninja innovation: the ten killer strategies of the world's most successful businesses [1st William Morrow paperback ed. 2015]
 978-0-06-224232-7, 0062242326, 9780062242334, 0062242334, 9780062242365

Table of contents :
Content: Introduction: The way of the ninja --
Your goal is victory --
Your strike force --
In war, risk is unavoidable --
Prepare for battle --
The art of war --
The ninja code --
Ninjas break the rules --
Innovate or die --
An army of ninjas --
The shadow warrior --
Epilogue: The international CES killer strategy.

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