New Technologies in Luxury Consumption: Evidences from Research and Implications for Marketing Strategies 9783031260827, 9783031260810, 3031260821

New Technologies in Luxury Consumption: Evidences from Research and Implications for Marketing Strategies 3031260813, 9783031260810

This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury fie

215 118 3MB Read more

Research Methods in Luxury Management 1032281103, 9781032281100

This is one of the first textbooks to explore the research process within the specific context of luxury brand managemen

361 58 13MB Read more

Coffee Consumption and Industry Strategies in Brazil: A Volume in the Consumer Science and Strategic Marketing Series 9780128147214, 1891891901, 0128147210

Coffee Consumption and Industry Strategies in Brazil, the latest release in theConsumer Science and Strategic Marketings

864 26 18MB Read more

Strategies for Quantitative Research 9781351802949

439 127 2MB Read more

Learning First, Technology Second in Practice: New Strategies, Research and Tools for Student Success 9781564848406

Building on the bestselling Learning First, Technology Second, this book helps teachers choose technology tools and inst

191 42 13MB Read more

Marketing for Cultural Organizations: New Strategies for Attracting Audiences [3 ed.] 9780415626958

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to

444 79 4MB Read more

Marketing Luxury Services: Concepts, Strategy, and Practice 3030860728, 9783030860721

This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexit

603 130 4MB Read more

Marketing Strategies for Central and Eastern Europe 9781315195940, 9781138718265

215 92 2MB Read more

Digital Marketing: The New Rules Of Digital Marketing. Digital Marketing Made Simple, Learn Latest Skills, Techniques And Strategies.

1,719 323 232KB Read more

Social Media Addiction in Generation Z Consumers: Implications for Business and Marketing 3031334515, 9783031334511

Social media has become vital in Generation Z users' daily lives, as they are the most connected group through soci

439 67 1MB Read more