Marketing Case Studies: Linking Theory to Practice 1680537253, 9781680537253

Marketing Case Studies: Linking Theory to Practice 1680537253, 9781680537253

Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies enc

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Linking Discourse Studies to Professional Practice 9781783094080

This book examines how discourse analysts could best disseminate their research findings in real world settings. Each ch

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Practice-Oriented Marketing: Basics – Instruments – Case Studies 9783658397173, 9783658397166, 3658397179

Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven b

329 138 61MB Read more

Sociological Practice: Linking Theory and Social Research 144623682X, 9781446236826

In this textbook, Derek Layder offers a better understanding of the links between theory and research, and provides an a

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H2H Marketing: Case Studies on Human-to-Human Marketing (Springer Business Cases) 3031223926, 9783031223921

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating

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Quantitative marketing and marketing management: marketing models and methods in theory and practice 9783834930606, 9783834937223, 3834937223

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of mo

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Critical thinking in clinical research : applied theory and practice using case studies 9780199324491, 0199324492

3,646 414 12MB Read more

Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice [1 ed.] 9783030636142, 9783030636135

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the fie

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Book marketing success 04: 7 book marketing case studies and other lessons learned

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Case and Linking in Language Comprehension: Evidence from German (Studies in Theoretical Psycholinguistics, 34) 1402043430, 9781402043437

German is a language which has received a lot of attention in linguistics, and data from German had a substantial in?uen

198 6 3MB Read more