Marketing Case Studies: Linking Theory to Practice 1680537253, 9781680537253

Marketing Case Studies: Linking Theory to Practice 1680537253, 9781680537253

Sure to become a leading textbook for business students, Marketing Case Studies includes 25 pedagogical case studies enc

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Linking Discourse Studies to Professional Practice 9781783094080

This book examines how discourse analysts could best disseminate their research findings in real world settings. Each ch

181 69 3MB Read more

Practice-Oriented Marketing: Basics – Instruments – Case Studies 9783658397173, 9783658397166, 3658397179

Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven b

189 116 61MB Read more

Sociological Practice: Linking Theory and Social Research 144623682X, 9781446236826

In this textbook, Derek Layder offers a better understanding of the links between theory and research, and provides an a

224 24 635KB Read more

Quantitative marketing and marketing management: marketing models and methods in theory and practice 9783834930606, 9783834937223, 3834937223

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of mo

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Book marketing success 04: 7 book marketing case studies and other lessons learned

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Entertainment-Education Behind the Scenes : Case Studies for Theory and Practice [1 ed.] 9783030636142, 9783030636135

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the fie

199 109 6MB Read more

Critical thinking in clinical research : applied theory and practice using case studies 9780199324491, 0199324492

2,898 345 12MB Read more

Marketing: Theory, Evidence, Practice, 2nd Edition [2 ed.] 9780195590296

4,334 409 22MB Read more

Researching Language Teacher Cognition and Practice: International Case Studies 9781847697912

This book presents a wide range of methodological perspectives on researching what teachers think and do in language tea

184 76 593KB Read more