Marketing An Introduction: 7th Edition Canadian [7 ed.] 9780134788753

Table of contents :
Marketing An Introduction by Armstrong (7th Canadian Edition)
Cover Page
Front Matter
Title Page
Imprint
Brief Contents
Contents
About the Authors
Preface
Acknowledgements
PART 1 Defining Marketing and the Marketing Process
Chapter 1
Marketing: Creating
Customer Value and
Engagement
Chapter 2
Company and
Marketing Strategy
PART 2 Understanding the Marketplace and Consumer Value
Chapter 3
Analyzing the
Marketing
Environment
Chapter 4
Managing Marketing
Information to Gain
Customer Insights
Chapter 5
Understanding
Consumer and
Business Buyer
Behaviour
PART 3 Designing a Customer Value-Driven Strategy and Mix
Chapter 6
Customer Value-Driven Marketing
Strategy
Chapter 7
Products, Services,
and Brands: Building
Customer Value
Chapter 8
Developing New
Products
and Managing the
Product Life Cycle
Chapter 9
Pricing: Understanding
and Capturing
Customer Value
Chapter 10
Marketing Channels:
Delivering Customer
Value
Chapter 11
Retailing and
Wholesaling
Chapter 12
Engaging Consumers
and Communicating
Customer Value
Chapter 13
Personal Selling and
Sales Promotion
Chapter 14
Direct, Online, Social
Media, and Mobile
Marketing
PART 4 Extending Marketing
Chapter 15
The Global
Marketplace
Chapter 16
Sustainable Marketing:
Social Responsibility
and Ethics
Back Matter
Appendix
References
Glossary
Subject Index
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Citation preview

Marketing An Introduction

Seventh Canadian Edition

Marketing An Introduction

Gary Armstrong Universityof North Carolina

Philip Kotler Northwestern University

Valerie Trifts DalhousieUniversity

CONTRIBUTING AUTHOR: Eric Dolansky BrockUniversity

Seventh Canadian Edition

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lf you purchased this book outside the United States or Canada, you should be aware that it has been imported without the approval of the publisher or the author. 9780134788753 ScoutAutomatedPrintCode Library and Archives Canada Cataloguing in Publication Title: Marketing: an introduction/ Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University, Valerie Trifts, Dalhousie University; contributing author: Eric Dolansky, Brock University. Names: Armstrong, Gary (Gary M.), author. I Kotler, Philip, author. I Trifts, Valerie, author. I Dolansky, Bric, author. Description: 7th Canadian edition J Includes bibliographical references and index. Identifiers: Canadiana 20200209248 I ISBN9780134788753(softcover) Subjects: LCSH: Marketing-Textbooks. I LCSH: Marketing-Canada-Textbooks. J LCGFT:Textbooks. Classification: LCC HF5415 .A76 2020 J DOC 658.s-