Made to Stick: Why Some Ideas Survive and Others Die 9781400064281, 2006046467, 9781588365965

NEW YORK TIMES **BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your idea

266 139 1MB

English Year 2007

Made to Stick: Why Some Ideas Survive and Others Die
9781400064281, 2006046467, 9781588365965

BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, "A

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A groundbreaking, evolutionary science-based exploration of the history of leadership that explains how and why some men

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The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time

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Good is the enemy of great -- Level 5 leadership -- First who--then what -- Confront the brutal facts (yet never lose fa

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We are all leaders or followers - or both. We can recognise leadership in almost every area of life: in the workplace, a

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The bestselling author of UnSelfie offers 7 teachable traits that will safeguard our kids for the future. We think we

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Why do only a few people get to say “I love my job”? It seems unfair that finding fulfillment at work is like winning a

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