Madboy: beyond Mad Men: tales from the mad, mad world of advertising 9781453211410, 1453211411
Cover; Title Page; Dedication; Contents; Introduction by Jerry Della Femina; Prologue; The Competitive Landscape; Chapte
542 80 3MB
English Pages illustrations Year 2011
Table of contents :
Cover
Title Page
Dedication
Contents
Introduction by Jerry Della Femina
Prologue
The Competitive Landscape
Chapter One: My Long G'island Accent
Chapter Two: Boy Friday Becomes Adboy
The Strategy
Chapter Three: Big Dreams, Big Personalities, and Andy Warhol
The Pitch
Chapter Four: Our First Real Office, Solid Gold
Chapter Five: My Most Un-Favorite Year
Chapter Six: I Almost Did It My Way
Chapter Seven: Expect the Unexpected!
Chapter Eight: Ad Land, the Place Where Art Meets Commerce
The Campaign
Chapter Nine: Go West, Young Man Chapter Ten: If You Can Make It Here, Buy Prozac!Chapter Eleven: The Best Stuff Doesn't Get Any Better!
Chapter Twelve: The Most Fun You Can Have with Your Clothes On. Or Off!
Chapter Thirteen: Ice, Ice, Baby
Chapter Fourteen: In the Name of Love
Brand Extension
Chapter Fifteen: Innovation Tastes Great
Chapter Sixteen: When You Have a Great Idea-Bottle It!
Chapter Seventeen: If It's Going to Happen, It's Going to Happen in New York
Chapter Eighteen: Pass the Torch
Epilogue
Image Gallery
Special Thanks
Copyright
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