Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. [First trade paperback edition] 9781455584130, 1455584134, 978-1-4555-8415-4

"LEAVE YOUR MARK isn't an advice book--it's a mentorship in 288 pages. Aliza Licht -- global fashion comm

438 76 437KB

English Pages 285 Year 2018

Author / Uploaded
Kerpen
Dave; Licht
Aliza

Table of contents :
Content: Part I: Landing your dream job. Finding the right career path
Getting experience when you have no experience
Writing a killer cover letter and rock-solid resumé
Sucking your internship dry
Nailing your first interview
Scoring your first business card --
Part II: Killing it in your career. Going for the promotion and the raise
Surviving people and politics
Shifting gears and getting ahead
Text-message speak and other ways to ruin your chances --
Part III: Rocking social media. The making of DKNY PR GIRL and half a million followers
Revealing fashion's biggest Twitter secret
Being socially savvy
Social media damage control --
Part IV: Creating the brand of you. Being your own publicist
Casting yourself in a new leading role
When you get to the top, don't be an asshole
Making cocktails count
Presenting like a pro --
Part V: Embracing change
Quitting your dream job
Becoming an entrepreneur (and learning how to spell entrepreneur)
As an entrepreneur, get used to the sound of silence
CEO and founder of nothing
Headhunting and other human games.

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