Japanese Storefront Design (English/Chinese Edition) [English/Chinese Bilingual ed.] 7538168133, 9787538168136

The book presents storefront designs of many world s top brands and distinctive stores in upscale shopping districts in

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Japanese Storefront Design (English/Chinese Edition) [English/Chinese Bilingual ed.]
 7538168133, 9787538168136

Table of contents :
PREFACE
Brand Store
Bags, Shoes and Hats
Jewelry Shop
Watch and Spectacles
Cosmetics
General Category
Japanese Restaurants
Chinese Restaurants
The Restaurants Inside
Cafés and Bakery

Citation preview

日本店面设计

曲金玲



常文心 杨春玲



辽宁科学技术出版社

JAPANESE STOREFRONT DESIGN 日本店面设计 Author: Jinling Qu Print version (Hardcover) - 2011 ISBN 9787538168136 Published by Liaoning Science & Technology Publishing House Shenyang, Liaoning, China eBook version - 2011 ISBN 9781619870055 Published by Profession Design Press Co., Ltd California, United States of America Distributed by Actrace, United States of America Website: www.actrace.com, www.ArchitecturalBookstore.com Copyright©2011 Liaoning Science & Technology Publishing House License agreement: www.architecturalbookstore.com/auxpage_license Unauthorized copying prohibited. 作者:曲金玲 纸质书(精装)- 2011 书号:9787538168136 出版商:辽宁科学技术出版社 中国辽宁省沈阳市 电子书 - 2011 书号:9781619870055 出版商:设计专业出版有限公司 美国加州 经销商:Actrace公司,2011 网址:www.actrace.com, www.ArchitecturalBookstore.com 版权所有:2011辽宁科学技术出版社 版权协议:www.architecturalbookstore.com/auxpage_license 严禁非法复制。

CONTENTS 目录

002/

Preface 前言

004/

Brand Store 时尚品牌店

102/

Bags, Shoes and Hats 箱包鞋帽店

122/

Jewelry Shop 珠宝首饰店

148/

Watch and Spectacles 钟表眼镜店

164/

Cosmetics 化妆品店

178/

General Category 文化商品类

200/

Japanese Restaurants 日式料理店

208/

Chinese Restaurants 中式餐饮店

222/

The Restaurants Inside 连锁餐饮店

230/

Cafés and Bakery 咖啡与面包店

PREFACE

前言

Japanese Characteristic Storefronts 日本店面设计

Storefront design is a comprehensive art form, which consists of architecture, decoration, and surrounding landscape. The commercial districts in Japan are a place where exchanges of culture and commerce are active between Japan and the West, and where both pop design and Japanese style can be found. Storefronts play an important role in attracting customers by adding characteristics and charms to the shops. Every detail in designs such as layout, colour, lighting, advertisement drawing, logo design, and huge display cases, will directly lead to perfection and become important elements that capture fashionable Japanese styles, regardless of which kind of design styles. Success in storefront design is dependent on many factors, such as how to emphasise the brand identity in the most effective way, how to raise the brand competitiveness and how to play up to consumer psychology. A well -designed storefront can identify the value of its own and elegantly raise the brand's profile, develop an enjoyment of shopping experience and stimulate purchase through visual appeal.

The store window space is one of the most important elements the designers need to deal with and it is used to grab the attention of passers-by. Meanwhile, an excellent store window design is critical in storefront design, reflecting store positioning and the characteristics of brands. Glass is commonly used for doors and windows. Many stores even install glass façade, creating an open environment and allowing views between interior and exterior at all times. The use of glass brings high transparency with special visual effects under influence of lighting inside and neon outside. Prada flagship store located on Omotesando in Tokyo is an unconventional sixstorey building covered with diamond-shaped glass panes. The steel frame is softened by curved glass. In twilight, the framework resembling fish scales is striking. 二、要能够体现出商店的定位和特点,橱窗部分是个关键。透明玻璃是目前比较常见的店面 橱窗材料,不少品牌店甚至由下至上通体使用大面积的玻璃幕墙,建筑及店面看起来透明度 极高,让店内的商品、设备及服务等全方位地向街道开放,促使内外彼此贯通,给人透明、 洁净的感觉。在室内灯光和外部霓虹灯的映衬下,玻璃橱窗所产生的效果让店面能够全天候

店面设计是一种集建筑、装饰、周围景观为一体的综合艺术表现形式。日本的商业区是东西 方文化杂糅之地,也让艺术与时尚在此相逢。这里既有迎合流行文化的现代派店面造型,也 有不乏回归传统的简朴设计,无论哪一类,设计上的每一个细节,比如:布局、色彩、灯 光、广告画、Logo设计、大型展台设计等等,都充分考虑到了如何能够突出品牌的个性、

地展示,店面与光线之间的互动关系也更为紧密,便有了白天观店外造型,夜晚看店内灯光 的两种视觉体验。像位于东京都表参道上、被称作透明式金鱼建筑的普拉达本部,借用建筑 本身夸张的鱼形外观,配合平滑、利落的玻璃表面,形成刚柔相济的效果,在黄昏时分,其 鱼鳞似的框架结构最为清晰动人。

展现品牌的竞争力,和如何保持与人们的消费心理高度的协调等等,通过完善品牌店的外观 使消费者在购物的同时享受设计的奇思妙想所带来的视觉快感。

In this book, listed are the storefront designs of many world's top brands and distinctive stores in upscale shopping districts in Japan. The features of Japanese storefront design are summarised from the aspects of structure, material and style. 本书汇集了日本繁华地段的一些国际知名品牌和别具特色的时尚店铺,从结构、材料、风格 等方面可以看到一些当前日本的店面设计特点:

Ginza resembles a contemporary art gallery that exhibits the architectural works of world-renowned artists from Japan and other countries. It is all the rage among young generation who pursue fashionable products, and is always considered as the fashion area of Tokyo. Futurism with quirkiness and carelessness is the main theme in some designers' brands, flaunting freedom, sharpness and flamboyance. One of the best examples belongs to the fashion heavyweight Giorgio Armani. The Ginza Tower is a thirteen-storey building decorated with bamboo shoots encased in transparent glass. This building of Western luxury brand is infiltrated with traditional oriental humanism. In the evening, "bamboo leaves" are illuminated with pink lights, which is spectacular. This type of stores with towering buildings are suitable for the limited space in Japan, but interestingly clash with the mild and containing personality of Japanese islanders. 一、 东京银座商业区犹如一座现代设计博物馆,高大的品牌店建筑在这里鳞次栉比。一些 拥有独立的品牌建筑的商店,以其自由、干练和张扬的气质使这些设计充满了未来主义的离 奇和洒脱的品格。像银座的阿玛尼整体店,总共13层,建筑外观模拟了竹子的造型,渗透 着传统东方的人文主义理想。晚上,泛着粉色光的“竹叶”成为引人注目的景观。这类店面 的外观挺拔,其高耸的结构不仅迎合了日本这样空间有限、生活区域狭窄的环境,又与这个 岛国的温和、内敛的性格相映成趣,深受当代时尚青年的喜爱。

002

Another trend is to highlight brands' features by store designs. The Chanel building is what first comes to mind for most people when they think of Ginza. This ten-storey palace of glass is the biggest Chanel store in the world with fifty-six metres in height. The shiny glass reflects the busy street. Peter Marino, an American architect, got inspiration from Chanel's signature tweed and incorporated it into his design. No matter how near or far, the features of the brand will be obviously seen and be associated with the brand. Dior Ginza is also a high-rise building, which is gentle and rather understated. It is completed with two layers of aluminium finished with fluorocarbon paint. The outer layer is perforated to reveal the illuminated inner skin. The exterior design recapitulates the brand's signature Cannage pattern. Kazuyo Sejima, the Pritzter Prize winning designer, described that a woman dress made it! 三、突出品牌特点也成为店面设计的重要手段。拥有10层楼、56米高的香奈儿银座店被人 称为具有传奇色彩的“玻璃宫殿”,也是香奈儿品牌在世界上最大的店面。建筑表面的不锈 钢和大面积的玻璃犹如反光镜一般映照着银座熙熙攘攘的街道。更为特别的是,从底部的店 面到整个建筑体的外墙,美国建筑师彼得·马里诺将香奈儿经典的斜纹软呢作为主要的设计 元素,使人无论从近处或远处看,都能随时联想到该品牌的特色。迪奥东京表参道店也是一 个巨大的“玻璃体”,与其他的“玻璃”建筑比起来多了一分女性的柔和与细腻。透明玻璃 与其内部如裙摆一样的特殊丙烯板材料组合而成一座晶莹剔透的“水晶宫”,体现了迪奥夸 张又暧昧的品牌风格,设计师妹岛和世因为迪奥的一款带褶的女装,由此联想出了如今像布 一样柔软的设计。迪奥的银座店也以该品牌的经典藤格纹的图案作为外观的设计灵感,成为 标志性建筑之一。

In contrast to luxury consumption, simple and natural style is valued by mass consumer culture. Stores which target to this type of consumers are relatively small in scale without complicated decoration. They are usually very affinitive and at ease. Glass doors and wide windows are commonly seen. Uniform tone is utilised to emphasise store integrity due to limited space. Moreover, mannequin is a must to demonstrate products and attract consumers. Shoe shops, beauty salons and bakeries are also involved in a similar style.

Japanese nationality and personality influence the storefront design. The best example is the red lantern restaurants. As the name says, a string of red lanterns are hung under eaves, which create a cosy environment. This type of restaurants has been retained as part of the historical evolution. They are built with wood, with curtains hung over the doorway. So the customers have to bend their heads to get in. The setting is not lavish but simple and down to earth. This reflects Zen, a major aesthetic trend in Japan. Fake food samples are displayed by the windows. These are the best advertisement.

四、“简约大方,个性自然”是一些倾向于大众消费的店铺所推崇的风格,普遍有着受用于

首先,有一类 “红灯笼餐馆”。这类餐馆,顾名思义,是以悬挂在店门前的红灯笼命名

民的亲和力和自由自在的艺术气息。这些专卖店规模不大、格局简洁,少有豪华的材料,主

的。通常店主会在房檐处挂上一串小灯笼,到了夜晚,店面会被照得通红,给人温暖舒适的

要采用简洁的水平玻璃门和舒展的长窗;使用单一的纯色或统一的色调来强化铺面的整体风

感觉。这类餐馆常带有规矩的木门、原木的色泽、朴素的灯光,门帘的高度只需顾客稍微低

格,以免喧宾夺主;要在尽可能小的空间做尽可能多的事情是不容易的,模特展示便成了这

一下头。这样简单的设计看起来谈不上排场,一切看起来是那么质朴、简单,或许这源于日

类店铺的重要推销手段,丰富多变的商品在门里门外一一得以呈现,让其人气不坠。一些特

本人所向往的简洁、清幽、闲适和趋同自然主义的理想,而这一颇具“禅”意的审美取向使

色专卖店和综合购物中心大大小小的“店中店”的店面多为这种风格。如果说知名的大品牌

这些看似朴实的门面同样拥有精致的品格。 其次,有些大众餐馆没有豪华的“外包装”一

拥有着固定的高档消费人群与光顾者,那么这类店应该是属于每一个人的。

样吸引路人的驻足:将极可以假乱真的塑料食物样品巧妙地摆满整个橱窗或放在店外的展桌 上,这即是他们最奏效的“广告”。让客人为了满足“视觉需求”而“自觉”地走进店来。

Far from modern makeovers, the traditional Japanese storefront design represents the unique Japanese civilisation. Thriftiness is honoured and naturalism is appreciated in Japan. Many specialty stores, variety stores and restaurants are still loyal to Japanese traditions. They amiably blend tradition with modernity of contemporary Japan. These stores are usually small and earthy, but with a touch of elegance. Wood frames are preferred over industrialised synthetic materials. Patriotism is addressed in store design as well. Sakura, lantern and calligraphy are characteristic. The traditional Japanese restaurants have developed a true food culture. They opt for topquality cuisine and merit a fine combination of colour, shape and taste. Sashimi, Sake and tatami are basic elements or symbols of Japan, which are transformed into outer visual expression.

Moreover, Japanese people have a special way of thinking and taste of aesthetics — efficiency is emphasised in Japanese culture. Therefore, here come mini-restaurants! Even though the accommodation is very limited, the atmosphere is relaxing. After a day's work, the peace of mind can be achieved by dining in a small, quiet and comfortable restaurant. 此外,由于生活空间狭小,日本民众有着一种特殊的思维模式和审美感受——钟情于“小而 精”,有一种传统的小餐馆应运而生了。无论从门面设计或规模上看,可谓有些“冷清”, 第一眼望去,只能用“迷你”和简易去形容;然而虽说其小,却应有尽有;能容纳的客人不 多,但足以用来放松。大概在结束了忙碌的一天后,一个舒适、惬意,又无需多大的地方对

五、现代商业帷幕后也有数不尽的惊喜!传统日本风格的店铺没有了闹市中的那分哗众取

寻求清静的人来说是一种莫大的心灵补偿。因此,简朴、低调及远离嘈杂便成了这类店面设

宠,取而代之的是日本民众对传统文化的忠诚和归依于自然的理想。个性小铺、日杂铺,餐

计最想捕捉的感觉。

馆,均展现出日本的独有品位,即使在繁华之处,仍显得十分随和。我们在街头看到的一些 传统店铺,精致、小巧,简洁又朴实。他们很少采用现代主义工业化合成的材料,大多利用 木质框架突出材料的本色美,这种崇尚自然元素的“固执”让这些店面看起来真实质朴、恨 不得有去触摸一下的渴望。纯日本式的店铺或餐馆一般不过两层。巨大的玻璃橱窗里,樱 花、灯笼和传统书法——这些为日本民众所信奉的民族符号尤为夺目。同时,严谨、讲究的 日本人要求将料理本身所具备的“色、形、味”体现在店面上,通过传达店铺的内在属性: 生鱼片、清酒、书法、布艺、暖桌、榻榻米⋯⋯这类能够体现日本传统生活习惯的元素,将 它们转化为外在的表现形式,比如,巨大的菜肴模型、写有“酒”字的招牌、印着传统书法 和图案的门帘⋯⋯而且,对于一个资源有限岛国——日本,充分地利用季节性的食物制作菜 肴,塑造了日本人节俭的品德,于是设计师也会将这些自然因素和人民的特殊心理渗透进店 面的设计中,成为日本传统店面的一大特色。本书大致涵盖了以下几种类型的日本餐馆:

Lastly, some Chinese restaurants in Japan are also introduced. They are mainly located in Chinatown of Yokohama. The Chinese style is distinctive. The wooden structure is symmetrical, with upright post, crossbeam, and purlin. 本书末尾,介绍了一些进驻日本的中式传统餐厅,主要汇聚于有着百年历史的横滨中华街 上。中式的设计思路让店面看起来与众不同,多表现为中国传统建筑学所追求的基本构造。 总的来看,店体呈现经典的均衡对称的造型:有立柱、横梁、顺檩等框架结构,木制、石刻 或彩绘装饰的美丽图案,也有活泼生动的两翼上翘的门檐和延伸到屋外的直线和曲线组合而 成的飞檐⋯⋯借助红砖绿瓦、象征富贵吉祥的浮雕,这些中国传统建筑元素显示出格外的气 派与张扬。中国人所喜爱的那种热闹、喜气团圆的氛围,在这里都可以找得到。

003

Brand Store

GIORGIO ARMANI

时尚品牌店

阿玛尼整体店 Ginza,Tokyo 东京银座店

Giorgio Armani’s storefront design perfectly combines elegant luxury and absolute modern classic fashion. Bamboo, as a culture symbol of grace and Zen, is decorated on the façade. Shining in the brightly-lit city, the store looks like a dynamic bamboo grove. The peaceful light and colours break through day and night. The front door is an entry at the lower lever of the grove, taking the connotation of Giorgio Armani from outside to the inside of the architecture. Giorgio Armani建筑将高雅奢侈的理念和绝对现代的持久时尚 概念集于一身。将竹子这一优雅并富有禅意的文化符号装点于 外表,在灯火辉煌的城市脉搏中闪烁,宛如一片动态的竹林, 以其安详的灯光和色泽贯穿了白天和黑夜。店门恰好在“竹 林”的底部形成一道入口,将Giorgio Armani的内涵由表及里 地延伸到建筑体中。

004

005

Brand Store

GUCCI

时尚品牌店

古奇 Omotesando,Tokyo 东京表参道店

006

Brand Store

BURBERRY

时尚品牌店

巴宝利 Omotesando,Tokyo 东京表参道店

007

Brand Store

PRADA

时尚品牌店

普拉达 Ginza,Tokyo 东京银座店

Prada Ginza’s design style conforms with Japanese idea of simplicity and nature. The perfectly designed details on simple and concise concept highlight the brand’s elegance and decency. The display windows show Prada’s unique temptation to the surroundings. Prada银座店的设计风格契合了日本人崇尚简约、自然的想法。完美的细节在简洁、利落的设 计理念上突显出了其品牌高贵与大方的优质品格。展窗的陈列以同样的方式向周围展示其独有 的品牌诱惑。 Prada Omotesando looks like a shining crystal golden fish. The glass façade waves with the diamond-shaped structure frame, making the whole building dignified and steady. This irregular form shows a unique visual impact in the limited space. Prada旗舰店在表参道的尽头犹如一条闪闪发光的水晶金鱼,随着菱形的建筑框架而凸凹起伏 的玻璃表面使建筑体看起来沉稳又厚重,这一不规则的形体在有限空间里极具视觉扩张力。

008

Brand Store

PRADA

时尚品牌店

普拉达 Omotesando,Tokyo 东京表参道店

009

Brand Store

LOUIS VUITTON

时尚品牌店

LOUIS VUITTON Ginza,Tokyo 东京银座店

010

011

Brand Stores

PEACH JOHN

时尚品牌店

蜜桃派 Ginza,Tokyo 东京银座店

012

Brand Store

HUGO BOSS

时尚品牌店

雨果博斯 Roppongi,Tokyo 东京六本木店

Hugo Boss store’s arc-shape provides a graceful and subtle image, showing the brand’s persistent high quality. Clean and strong black frame and arc display windows contrast with each other. The whole design feels like a gentle man in black suit, decent and handsome, from which people can experience Hugo Boss’s lifestyle. Hugo Boss 弧形的建筑造型给予店面优雅、含蓄的视觉印象,体现了Hugo Boss一贯奉行的优质路线。简洁、有力的黑色边框与弧形玻璃橱窗形成了 刚柔相济的视觉对比,给人以一副缁衣绅士的庄重与帅性之感,让人能够 亲身感受到Hugo Boss的生活方式。

013

Brand Store

miu miu

时尚品牌店

缪缪 Shibuya,Tokyo 东京涉谷店

MiuMiu store is a yellow diamond in Shibuya. The glittering and transparent appearance shows her youth and vigour. Passing by MiuMiu, the yellow glow feels warm and welcome. The uniqueness of this brand and effectiveness of fashion are both shown in the exterior. MiuMiu宛如涉谷中的一颗黄钻。晶莹剔透的外表让人直视她年轻、勃发的 活力。从MiuMiu身边走过,黄色的光晕给人以温暖及亲和力。其品牌的独 特性与流行的实效性于店面的外观中得以充分展示。

014

Brand Store

ferragmo

时尚品牌店

菲拉格慕 Ginza,Tokyo 东京银座店

015

Brand Store

Max&Co

时尚品牌店

麦克斯 Ginza,Tokyo 东京银座店

016

Brand Store

Chanel

时尚品牌店

香奈儿 Omotesando,Tokyo 东京表参道店

017

Brand Store

MaxMara

时尚品牌店

麦斯玛拉 Omotesando,Tokyo 东京表参道店

The Italian brand Maxmara is well known by its high quality and sense of sports. The storefront design follows the brand’s spirits and nature. M, for Maxmara, are placed in a repeated way, forming a pattern for the façade, showing the persistent grace and lively sense of Maxmara’ s clothes. The simple lines of the front door and the vivid lighting reflect Maxmara’s excellent craftsmanship of simple lines and delicate cut, which are revealing to passers-by skillfully. 意大利的知名品牌Maxmara以其高品质并极具运 动感的时装闻名于世,该店的门面设计呼应了品 牌所传达出的灵动气质。以Maxmara的开头字母 M的重复排列组合而形成的规则图案作为 “外包 装”,显示了其一贯优雅、活泼的衣着品位。利 落的店门轮廓、明快的灯光,影射着Maxmara所 追随的那种用简洁线条与精致的剪裁所形成的高 超制作工艺,并巧妙地渗透给周围的行人。

018

Brand Store

MaxMara

时尚品牌店

麦斯玛拉 Shinjuku,Tokyo 东京新宿店

019

Brand Store

Ermenegildo Zegna

时尚品牌店

杰尼亚 Omotesando,Tokyo 东京表参道店

Ermenegildo Zegna is a world-famous Italian menswear brand, which is quite popular among celebrities and successful men. The storefront design is serious and facetious at the same time. High class grey is full of beauty and coolness. “No luxury” is the key for Ermenegildo Zegna’s popularity, so grace and simplicity are the main elements in the design. In the gentle slope street, Ermenegildo Zegna is like a steady gentleman, taking an important place firmly. Ermenegildo Zegna是世界闻名的意大利男装品牌,深受一些社会名流及成功男士的 青睐,其店面设计也不乏亦庄亦谐的韵味。高级灰的色彩基调充满了都市的冷艳与酷 味;不追求奢华是该品牌店一如既往获得赞誉的关键,于是优雅、古朴的风格是店面 设计的基本要素。在上行缓坡的街道中Ermenegildo Zegna像一个稳健的绅士,牢牢 地占据着重要席位。

020

021

Brand Store

PUCCI

时尚品牌店

璞琪 Ginza,Tokyo 东京银座店

022

Brand Store

JUICY COUTURE

时尚品牌店

橘滋 Harajuku,Tokyo 东京原宿店

023

Brand Store

ZARA

时尚品牌店

飒拉 Ginza,Tokyo 东京银座店

024

Shinjuku,Tokyo 东京新宿店

With its origin in Switzerland, Zara won popularity of young people with its intense fashion and fair price. The storefront design is also full of trends, integrating the contrasts between resolution and obscure, instancy and leisure. The large logo of Zara catches passers-by’s eyes and meets the young people’s pursuit of individuality and easiness. 发源于瑞士的服饰品牌Zara由于其流行性强, 价格公道,深受年轻人的喜爱。店面设计上也 以实效的潮流味,将都市中生活中的果断与蒙 胧、快捷与悠闲的矛盾心理统一起来。巨大的 Zara名头,充斥着路人的眼球,也迎和了不断 扩张着的年轻人所追寻的个性张扬、无所聚敛 的心态。

025

Brand Store

H&M

时尚品牌店

海恩斯莫里斯 Omotesando,Tokyo 东京表参道店

Setting low price as a selling point, Sweden brand H&M's contains vigour and curiosity of young people. Its queer collation and unique fashion style conquer large number of young people, while the storefront design provides strong visual shock. Large sheets of transparent glass make the storefront look like a glittering crystal house. The crystals reflect the various style of interior and show a lively and busy brand style. 以低价格为卖点的瑞典品牌H&M在大牌的深沉姿态背后 蕴藏着年轻人的勃勃生机与古灵精怪。 其匪夷所思的搭 配和另类时尚风格征服了大批年轻人,店面设计上更是 给人强烈的视觉冲击。大片的透明玻璃的运用使店面看 起来就像是一座玲珑剔透的水晶屋,映照着内部丰富多 样、欢快又热闹的品牌风情。

026

Brand Store

H&M

时尚品牌店

海恩斯莫里斯 Ginza,Tokyo 东京银座店

027

Brand Store

ALFRED DUNHILL

时尚品牌店

登喜路 Ginza,Tokyo 东京银座店

028

Brand Store

adidas

时尚品牌店

阿迪达斯 Roppongi,Tokyo 东京六本木店

029

Brand Store

kate spade

时尚品牌店

凯特丝蓓 Shinjuku,Tokyo 东京新宿店

030

031

Brand Store

JILLSTUART

时尚品牌店

吉尔·斯图尔特 Harajuku,Tokyo 东京原宿店

032

Brand Store

CHACOK

时尚品牌店

却柯克 Ginza,Tokyo 东京银座店

Chacok store’s exterior looks like stone embossment, revealing traditional grace and fineness. In this busy modern city, Chacok present a quality of gentleness and modesty. The scarlet door frames are emotional appealing in gray stone texture, inviting people to go inside. Chacok的外表犹如古典的石体浮雕,透露着传 统的优雅与细腻,在现代都市的快节奏中呈现 出温婉、谦和的气质。大红色的门檐在灰色调 的石头质感中充满了感召力,让人不由想要深 入其中。

033

Brand Store

Paul Stuart

时尚品牌店

Paul Stuart Omotesando,Tokyo 东京表参道店

034

Brand Stores

MISSONI

时尚品牌店

米索尼 Omotesando,Tokyo 东京表参道店

With a lavender backlit as the backdrop of Missoni’s logo, the soft lighting design is the key to this storefront design. With the help of the gentle slope, the centralised staircase and the staircase inside the door enlarge the interior space visually, showing a special effect of heading inward. 米索尼店面的淡紫色背光反衬着品牌名头,配合着店内 柔和的灯光成为该店面设计的亮点。借助店口缓坡路的 特定环境,向中心聚集的楼梯和店内的上行楼梯将店内 的空间从视觉上扩大,使其有向内延伸的特殊效果。

035

Brand Stores

Harrods

时尚品牌店

哈洛兹 Ginza,Tokyo 东京银座店

With grey classic columns and pinkish purple backdrop for the logo, Harrods Ginza combines classic and modern elements in a lively way. In the urban atmosphere, this brand shows a sense of nobility. 灰白色的古典柱式设计、藕荷色的品牌名头背景,位于 银座的哈洛兹品牌的店面将古典与现代生动地糅合在了 一起。在都市氛围中凸显出了该品牌的一屡贵族气息。

042 036

Brand Store

Harrods

时尚品牌店

哈洛斯 Yurakucho,Tokyo 东京有乐町店

037

Brand Store

QUIKSILVER

时尚品牌店

极速骑板 Harajuku,Tokyo 东京原宿店

Quiksilver is not a fashion clothes store, it is also the champion brand in a creative sport – surfing. Quiksilver’s uniqueness, purity and power can be seen from the storefront design. The black frame and colourful interior design make a strong contrast. Quiksilver不仅仅是一家时尚服装公司,在冲浪这一最具原创性的运动中独占鳌 头。通过店面的设计便能看到她独到、纯粹又霸气的一面。黑色的门面框架与内 部丰富绚丽的色彩之间的对比强烈又极具震撼力。

038

Brand Store

ROXY

时尚品牌店

罗克西 Harajuku,Tokyo 东京原宿店

Roxy Harajuku uses acid blue and orange to make a strong contrast between cold and warm. The flower bed in front of the store combines the fashion of sports and nature, creating a culture sense of regression to nature. 独树一帜的Roxy原宿店,用冷暖对比最为强烈的湖蓝与橙色使得店面充满了动 感与活力。店前的花池让时尚的运动元素与自然合一,创造出回归天然的人文气 息。

039

Brand Store

HARD WEAR

时尚品牌店

哈德威尔 Harajuku,Tokyo 东京原宿店

O u t d o o r e q u i p m e n t b r a n d H a r d We a r measures how to meet customers needs in the views of sportsmen. The storefront design provides customers a dependable nad safe feeling for the outdoor travel. The dark colour tone brings out the natural coloured sports clothes, looking steady and reliable. 户外装备品牌Hard Wear站在运动人士的角度 去衡量如何能够紧贴顾客的需要,在店面设计 上给予顾客踏实又安全的户外旅行心理。深沉 的色彩基调衬托着橱窗内回归自然色彩的户外 运动服饰,显得沉稳又可靠 。

040

Brand Store

SONIA RYKIEL

时尚品牌店

索尼亚 里基尔 Ginza,Tokyo 东京银座店

041

Brand Store

APE

时尚品牌店

APE Omotesando,Tokyo 东京表参道店

042

Brand Store

K·SWISS

时尚品牌店

盖世威 Harajuku,Tokyo 东京原宿店

Kswiss Harajuku’s storefront design brings an imagination of futurism. Titanium white colour and geometry layer structure decorate the front, purely and spaciously. At night, Kswiss’ s geometry structure projects a light full of mystery and serene. Kswiss——这一原宿店的店面设计给人一种未 来主义般的畅想。钛白的纯净色泽、几何型的 空灵层次结构,将门面拥揽入怀。特别是夜色 下的kswiss,几何型框架背后投射出来的光芒 充满着神秘、幽深之感。

043

Brand Store

Jubenile Delinguent

时尚品牌店

Jubenile Delinguent Shibuya,Tokyo 东京涉谷店

044

Brand Store

UIN QLO

时尚品牌店

优衣库 Shibuya,Tokyo 东京涉谷店

045

Brand Store

collect+Point

时尚品牌店

Collect+Point Harajuku,Tokyo 东京原宿店

With door frame of metal texture and structure frame of diamond shape, Collect+Point is popular among young people for its sharp and cool design. The huge and strong X support the whole store as a solid plinth. Tensions and supports integrate contradiction and harmony together, attracting people’s attention appealingly. 金 属 质 感 的 门 框 、 菱 形 结 构 的 建 筑 外 围 —— Collect+Point有着年轻人喜爱的霹雳与酷味。巨 大、粗壮的X如同一个坚实的柱基稳稳地支撑着店 身。压迫感与支撑力将矛盾与和谐一一融化为一股 强大的感染力吸引着众人的心。

046

047

Brand Store

AOKI'

时尚品牌店

AOKI' Ginza,Tokyo 东京银座店

048

Brand Store

Candy S

时尚品牌店

Candy S Harajuku,Tokyo 东京原宿店

049

Brand Stores

MNG

时尚品牌店

芒果 Harajuku,Tokyo 东京原宿店

050

Brand Store

MARELLA

时尚品牌店

马蹄莲 Omotesando,Tokyo 东京表参道店

051

Brand Store

MARINA RINALDI

时尚品牌店

MARINA RINALDI Shibuya,Tokyo 东京涉谷店

052

Brand Stores

Paul Smith

时尚品牌店

保罗·史密斯 Omotesando,Tokyo 东京表参道店

053

Brand Store

MIZUNO

时尚品牌店

美津浓 Omotesando,Tokyo 东京表参道店

054

Brand Store

GUILD PRIME

时尚品牌店

GUILD PRIME Harajuku,Tokyo 东京原宿店

Guild Prime’s charm can be found in cracks between the thickly dotted bars. The whole design concept is low profile, reserved and full of tension. One cannot judge Guild Prime from the first sight. Customers have to discover its mysterious and decent beauty gradually. 从密密麻麻的条形夹缝中探知Guild Prime的魅力——这是一种低 调、含蓄却蕴涵着爆发力的设计理念。她不让人一览无余,而是 要带领顾客逐渐去挖掘品牌核心的神秘、庄严的美。

055

Brand Store

LEONARD

时尚品牌店

LEONARD Ginza,Tokyo 东京银座店

056

Brand Store

COME TOGETHER

时尚品牌店

COME TOGETHER Harajuku,Tokyo 东京原宿店

057

Brand Store

Real Bvoice

时尚品牌店

Real Bvoice Harajuku,Tokyo 东京原宿店

Located at a street corner, Realbvoice blends into the surroundings naturally. Stone, metal and glass are combined skillfully with goods and nature. The smooth vision and rough texture contrast finely with each other. 位于街角的Realbvoice借助独特的地势,与周围环境融为一体。 石头\金属与玻璃的巧妙结合让物质商品与自然元素合而为一。将 光洁的视觉与粗糙的质感相映成趣。

058

Brand Store

TK

时尚品牌店

TK Harajuku,Tokyo 东京原宿店

059

Brand Store

LR

时尚品牌店

LR Harajuku,Tokyo 东京原宿店

060

061

Brand Store

KID BLUE

时尚品牌店

KID BLUE Harajuku,Tokyo 东京原宿店

062

Brand Store

ROSE BUD

时尚品牌店

ROSE BUD Harajuku,Tokyo 东京原宿店

063

Brand Store

TOMORROWLAND

时尚品牌店

TOMORROWLAND Shinjuku,Tokyo 东京新宿店

064

Brand Store

G2

时尚品牌店

G2 Harajuku,Tokyo 东京原宿店

G2 is quite different from the other boxform storefronts in Harajuku. Its design is rounded and dynamic. Inside the tall column is a staircase to the upper level, extending the limited space of the ground floor and creating a visual experience of large space. Lively and casual G2 on the façade is smiling to passers-by warmly. G2是原宿一带方方正正的店面之外极为注 重圆融、动感的品牌店。高大的圆柱外观 实则包围着直通顶楼的扶梯,将原本不大 的一楼店面空间向上延伸,制造出了硕大 空间的视觉感受。活泼、随性的G2在建筑 外笑盈盈地温暖着四周。

065

Brand Store

COTOO

时尚品牌店

COTOO Harajuku,Tokyo 东京原宿店

The seemingly modest box building is decorated with various design elements. The deliberately designed poster frame and full-length display windows cut the regular façade into orderly pieces, full of aesthetic feeling. 看似中规中距的方块型建筑里点缀着丰富多样的设计元素。有 特意而为之的广告镜框、与层高一致的玻璃橱窗,将原本规则 的建筑外观分割有序,并装点得充满艺术美感。

066

067

Brand Stores

Hysteric Glamour

时尚品牌店

非凡魅力 Roppongi,Tokyo 东京六本木店

068

Brand Store

kision

时尚品牌店

kision Omotesando,Tokyo 东京表参道店

The semi-circular store stretch itself to the orderly street, breaking the rule of regular linear façade design of storefront. At night, the sparkling pink colour is shining. The green brand name is repeatedly used to show the brand’s bold and dramatic identity. 半圆形的店体伸展向了整齐的街道,突破了一贯直线形立面的 店面设计。夺目的粉红色在夜幕下闪亮动人。绿色店名的重复 使用显露着其大胆、张扬的品牌个性。

069

Brand Store

KAMO

时尚品牌店

KAMO Shibuya,Tokyo 东京涉谷店

070

Brand Store

MELSA

时尚品牌店

MELSA Ginza,Tokyo 东京银座店

Melsa Ginza’s storefront highlights the brand’s high quality in its concise and simple design. Unlike stores’ of complicated front design, Melsa is low profile, while still sticks to its good service and unique character. To show the goods entirely is also a way to draw people’s attention. Melsa银座店以最为简洁、明了的设计突出了品牌商品的一流品 质。不像众多在门面上做文章的店,Melsa于此十分低调,然而 又不失其优质的服务与品牌特点。让商品被一览无余也是吸引 众人目光的有效做法。

071

Brand Store

AND A

时尚品牌店

AND A Shibuya,Tokyo 东京涉谷店

072

Brand Store

ESTNATION

时尚品牌店

ESTNATION Yurakucho,Tokyo 东京有乐町店

Estnation’s storefront design is simple but generous, with stones as materials and graceful gray background. The design perfectly connected to the brand’s work efficiency and unique characters. 借助石制建筑材料的效果、颇显儒雅的灰色背景衬托下, Estnation的简约式设计显得大方、得体。让人不乏联想到该品 牌的工作效率与商品特色所体现出的绝对直接性。

073

Brand Store

SAYEGNSA

时尚品牌店

SAYEGNSA Ginza,Tokyo 东京银座店

074

075

Brand Store

GALLARDA GALANTE

时尚品牌店

GALLARDA GALANTE Omotesando,Tokyo 东京表参道店

The reddish brown background colour provides the storefront a romantic and classic atmosphere. The fresh and elegant models in display windows add a sophisticated and leisure feeling, while woods and flowers bring a sense of nature. 红棕的背景色赋予Galardagalante的门面既浪漫又古典的唯美风情。清新、 淡雅的模特展示为橱窗增添了洗练、悠闲之感。树林与众花的背景为店面带 来了一抹自然之神韵。 Unlike other fashion stores, Ships’ exterior is modest and deep. Dismissing complicated and fast-paced urban lifestyle, the design creates a quiet and comfortable shopping experience in low profile. 不象许多潮流服饰店的门面,Ships的外观更显内敛、深沉,撇开纷繁复杂 又快节奏的都市心态的干扰,采取以静制动、用低调稀释喧闹的手法促成一 种静谧、舒适的购物体验。

076

Brand Store

SHIPS

时尚品牌店

SHIPS Jiyuugaoka,Tokyo 东京自由之丘

077

Brand Store

JS

时尚品牌店

JS Ginza,Tokyo 东京银座店

078

Brand Store

SEIBU

时尚品牌店

SEIBU Ginza,Tokyo 东京银座店

079

Brand Store

B

时尚品牌店

B Harajuku,Tokyo 东京原宿店

B looks like a structuralism painting in Harajuku. The uneven deep red surface provide the simple and unadorned façade more layers and higher textural quality. The door is hidden in large white windows, which is quite a smart design. B犹如原宿街上一副结构主义油画,特意追求的不均匀的土红色 墙面效果将原本平实、简单的立面墙体赋予更为丰富的层次与 质感。巨大的白色橱窗中隐藏着店门——这一构想甚是巧妙。

080

Brand Store

Waggy

时尚品牌店

Waggy Ginza,Tokyo 东京银座店

081

Brand Store

Oren

时尚品牌店

Oren Ginza,Tokyo 东京银座店

082

083

Brand Store

NAOCO

时尚品牌店

NAOCO Ginza,Tokyo 东京银座店

084

Brand Stores

LOUIS VUITTON

时尚品牌店

LV路易威登 Omotesando,Tokyo 东京表参道店

091 085

Brand Store

CHANEL

时尚品牌店

香奈儿 Omotesando,Tokyo 东京表参道店

Chanel Omotesando decorates the wide street in a special way. Grand geometry structure and clean transparent display windows provide a visual experience of combing softness and hardness, and feel like an abstract and natural artwork of structuralism. The storefront is enclosed with glass, so passers-by can view everything in the store. 表参道上的Chanel将这一宽街装饰得不同寻常, 高大的几何型结构与光洁 透明的玻璃橱窗有着以柔克刚的视觉体验,又象是结构主义渲染下的抽象 又自然的艺术品。店面以玻璃围绕四周,通透得使店内陈列的一览无余。

086

Brand Store

CHANEL

时尚品牌店

香奈儿 Ginza,Tokyo 东京银座店

Taking Chanel’s classic “Tweed” as basic design element, Chanel Ginza has an image of cleanness and freedom. The display windows attract people’s eyes by its strong countryside style. Mild smell of straws and random placed but orderly stack set off a backdrop for the models in Chanel dressings, making them look natural wild. 香奈儿银座店在其经典的“斜纹软呢”的设计元素的指引下,塑造出一派 干净、洒脱的格调。展窗部分以浓郁的田园风格布满行人的眼帘。青涩的 稻草香、随意摆放却又不失章法的稻草垛,将前方身着Chanel精美衣裳的 模特衬托出自然又略带野性的美。

087

Brand Store

WAKO

时尚品牌店

瓦科 Ginza,Tokyo 东京银座店

Looking from outside, Wako Ginza is a large-scaled high-end luxury store. Passers-by can look through windows to see the inside. It seems like a heavy footstone, calming down restlessness in this noisy city. At a corner of the store, a clock with human sculpture adds more art atmosphere. 从外观看,Wako银座店是一座规模巨大的高档用品店。店外可直接看到店 内的展示环境,于熙熙攘攘的路人中恰似一个沉甸甸的基石稳住了都市喧 嚣中的那份躁动。店角一侧,带有人形雕塑的时钟给店面增添了一份艺术 气息。

088

089

Brand Stores

VIVIENNE TAM

时尚品牌店

谭玉燕服装店 Omotesando,Tokyo 东京表参道店

090

Brand Stores

LOUNIE

时尚品牌店

露妮 Ginza,Tokyo 东京银座店

091

Brand Stores

LACOSTE

时尚品牌店

鳄鱼 Ginza,Tokyo 东京银座店

Lacoste’s bright green crocodile logo is the focus in this brand’s publicity. The storefront design uses this logo to highlight its self-confident, dramatic and excellent character. 明亮的绿色鳄鱼商标一向是该品牌的宣传焦点。店面的设计更是以此来突出 该品牌的自信、张扬又卓越的特质。

Reflecting streetscapes, the deep-colour glass wall brings the street a fantastic scene. The unique agnès b. brand pattern of tree-like lines is mixed with the real trees’ reflection. The bright lighting highlights the randomly distributed display windows, lightening the dark storefront. 一整面映射着街景的深色玻璃墙给此处的街道带来另一番奇妙的景象,墙面 上树型的线条成为阿尼亚斯贝独特的品牌图案,与真实的树木投影相映成 趣。店内明亮的灯光衬托出随意分布的橱窗,将暗调子的店面外观瞬时变得 闪亮。

092 098

Brand Store

Agnès b.

时尚品牌店

阿尼亚斯贝 Omotesando,Tokyo 东京表参道店

093

Brand Stores

arena

时尚品牌店

阿瑞娜 Ginza,Tokyo 东京银座店

094

Brand Store

COACH

时尚品牌店

寇兹 Ginza,Tokyo 东京银座店

White stone wall’s spotless and pure visual effects show Coach’s elegance and affinity. The full-length display windows enlarge the storefront visually. 白色石墙所赋予的洁净、脱俗的视觉效果将Coach品牌的高雅与亲和力融于 其中。由下直上的落地橱窗扩大了店面的视觉张力。 At night, Loewe store’s gentle and mysterious purple lighting attracting customers to come in. The bas-relief of Loewe classic pattern is extremely clear. The door and windows at bottom level are framed with solid and strong structures, highlighting the brand’s powerful character. 夜晚的Loewe店面用温柔又神秘的紫色灯光征服着顾客。代表Loewe图案的 浅浮雕在灯光中极富层次感。底部的店门与橱窗以坚实感颇强的粗壮的框架 结构为支撑,彰显的品牌的实力。

095

Brand Stores

PUMA

时尚品牌店

彪马 Ginza,Tokyo 东京银座店

102 096

Brand Stores

le coq sportif

时尚品牌店

法国公鸡 Harajuku,Tokyo 东京原宿店

103 097

Brand Store

FOREVER 21

时尚品牌店

FOREVER 21 Ginza,Tokyo 东京银座店

098

Brand Stores

TORY BURCH

时尚品牌店

托里・伯奇 Ginza,Tokyo 东京银座店

099 105

Brand Store

TORNADO MART

时尚品牌店

TORNADO MART Harajuku,Tokyo 东京原宿店

100

101

Bags, Shoes and Hats

crocs

箱包鞋帽店

卡骆驰 Harajuku,Tokyo 东京原宿店

102

Bags, Shoes and Hats

samantha thavasa

箱包鞋帽店

萨曼莎 撒乌萨 Omotesando,Tokyo 东京表参道店

103

Bags, Shoes and Hats

Berluti

箱包鞋帽店

伯鲁提 Ginza,Tokyo 东京银座店

104

Bags, Shoes and Hats

S.T.Dupont

箱包鞋帽店

都彭 Ginza,Tokyo 东京银座店

S.t.Dupont has a urban aestheticism character. The decent and steady white and black contrast each other, forming various changes in tempo and rhythm. S.t.Dupont品牌具有着都市唯美主义的品格。庄重、沉稳的黑白对比,形成 不同节奏和韵律的变化。

Although Berluti owns the most expensive handmade men’s shoes, its storefront’s design applies no dramatic elements and high-profile design method. It only envelops the door in natural khaki. The curtain with Berluti’ s logo looks simple, but actually it is elegant and luxurious. Berluti虽然拥有世界上最贵的手工制作的男鞋,但其店面设计并无夸张的实 效性元素和高调的设计手法,而是用带有自然感觉的卡其色将店门笼罩起 来。带有Berluti名头的布制门帘看似简单实则令人感觉典雅、名贵。

105

Bags, Shoes and Hats

a.testoni

箱包鞋帽店

铁狮东尼 Ginza,Tokyo 东京银座店

106

Bags, Shoes and Hats

comso

箱包鞋帽店

可兹莫 Harajuku,Tokyo 东京原宿店

With the help of its various products, Comso’s storefront design advocates to maximise the brand’s character. A whole piece of glass shows all the interior features to customers. Comso借助其内部丰富多样的鞋类产品,在店面设计上主张最大化的突显品 牌内涵,利用一整块玻璃将有限的店面空间里的特色全盘呈现出来。

As an old Italian luxury brand, A.Testoni’s storefront design is as classic as its traditional shoes making and leather products making. The design shows no exaggeration and vanity. With a whole piece of glass through two levels, the display effect is shown directly. A.Testoni作为意大利老牌的奢侈品牌,如其传统的制鞋技术及皮件制造一 样,店面的设计上也不失传统的韵味。不求夸张与浮华,整面玻璃贯穿两层 的楼体,展示的效果立竿见影。

107

Bags, Shoes and Hats

Camui

箱包鞋帽店

卑弥呼 Ginza,Tokyo 东京银座店

108

109

Bags, Shoes and Hats

SEQUOIA

箱包鞋帽店

红杉 Harajuku,Tokyo 东京原宿店

110

Bags, Shoes and Hats

WASHINGTON

箱包鞋帽店

华盛顿 Ginza,Tokyo 东京银座店

111

Bags, Shoes and Hats

DIANA

箱包鞋帽店

DIANA Ginza,Tokyo 东京银座店

Diana Ginza’s storefront shows a symmetric form in a traditional way. The display window frames’ red colour and the background’s black colour matches perfectly, feeling elegant and passionate. Diana’s rational and lively character are displayed at the same time. Diana银座店的店面布局展现出传统形式上的中心对称型。橱窗围框的红色 与背景基调的黑色搭配起来高雅又不失奔放。让人看到Diana品牌理性与活 泼兼备的可爱之处。

The square-shaped black wall above the door contains Y’saccs’s brand vigour, taking advantage of people’s love for black and black’s timeless character. Y’saccs implants its fashion-leading operation principle deeply in this storefront design. 店门上方的方形黑色墙体将Y’saccs品牌的力度蕴涵其中。借用常人对黑色 特有的酷爱和永不过时的态度。Y’saccs将其引领潮流的经营理念深深植入 设计思路中去。

112

Bags, Shoes and Hats

Y' SAC CS

箱包鞋帽店

Y' SAC CS Harajuku,Tokyo 东京原宿店

113

Bags, Shoes and Hats

kanemalsu

箱包鞋帽店

kanemalsu Ginza,Tokyo 东京银座店

114

Bags, Shoes and Hats

CODE

箱包鞋帽店

CODE Harajuku,Tokyo 东京原宿店

115

Bags, Shoes and Hats

SELECTED SHOE SHOP

箱包鞋帽店

SELECTED SHOE SHOP Jiyuugaoka,Tokyo 东京自由之丘

116

Bags, Shoes and Hats

naturalizer

箱包鞋帽店

自然者 Jiyuugaoka,Tokyo 东京自由之丘

117

Bags, Shoes and Hats

Samantha Vega Celebrity

箱包鞋帽店

萨曼莎·维加 Shinjuku,Tokyo 东京新宿店

118

Bags, Shoes and Hats

MODE ET JACOMO

箱包鞋帽店

MODE ET JACOMO Harajuku,Tokyo 东京原宿店

At night, Smantha Vega Celebrity store shines brightly. The adequate lighting and the rectangle door enlarge the whole shopping district’s tension. The light spread to the surroundings and attracts passers-by’s eyes. Mode Et Jacomo 以完全向街道开放式的店面空间设计取胜,精简又大方。 为顾客提供了一个宽敞、舒适的购物空间。 Mode Et Jacomo’s storefront opens to the street completely, looking simple and generous. It provides customers a comfortable and spacious shopping space. 夜幕下的Smantha Vega Celebrity尤为耀眼。倚靠店内充足的灯光和突出于 店铺建筑体立面的矩形店门空间加大了整个店铺购物区域的视觉伸张感,使 光线最大限度的向四周扩散,吸引路人的眼光。

119

Bags, Shoes and Hats

MBT

箱包鞋帽店

MBT Harajuku,Tokyo 东京原宿店

MBT Harajuku looks clean and sharp, without any impurity. The striking brand name of red, white and black is a main reference of its storefront design, so the storefront are covered with these three colours, too. The symmetrical diamond-shaped door and display windows provides an atmosphere of balance and harmony. MBT原宿店的外表看上去是那么干净、利落,毫无杂质的单纯与浑厚。红 色、白色与黑色搭配而成的醒目的店名成为了店面设计的主要参考元素,于 是形成了具有相应色彩基调的门面效果。规则又呈对称的方块型店门和橱窗 的运用给人以平衡、和谐之感。

120

Bags, Shoes and Hats

polcadot

箱包鞋帽店

polcadot Harajuku,Tokyo 东京原宿店

Polcadot maybe the only brand store that arrange bricks in a vertical way, instead of in a horizontal way. The bricks form a series of regular stripes, creating a dynamic visual effect. Brands logos are looming in these stripes, reflecting the busy scene inside the store. 唯有Polcadot敢于一反常理地将一贯以横向放置的砖块图案纵向排列,并形 成有序的条纹,制造出了极富动感的视觉效果。品牌的名头在这些交织的竖 条纹理中若隐若现,反衬出了店内纷繁热闹的场面。

121

Jewelry Shop

Cartier

珠宝首饰店

卡地亚 Ginza,Tokyo 东京银座店

122

123

Jewelry Shop

Cartier

珠宝首饰店

卡地亚 Omotesando,Tokyo 东京表参道店

Cartier Omotesando’s irregular building looks like a wonderland. The upper level of the building are decorated with fins with special materials, which look like sharp horns. At night, the lighting inside the store permeates through the triangle cracks, creating more lighting effects. Cartier表参道店的不规则建筑体有如梦幻般的童话王国。建筑上部由特殊材 料制成的片状物像是被剪刀裁剪过一样向外探出锋利的角,从而在夜色中, 店内的灯光透过这些三角形的夹缝制造出更多的光线效果。

124

125

Jewelry Shop

TIFFANY&Co.

珠宝首饰店

蒂芙尼 Shinjuku,Tokyo 东京新宿店

126

Jewelry Shop

TIFFANY&Co.

珠宝首饰店

蒂芙尼 Ginza,Tokyo 东京银座店

Tiffany&Co. Ginza is like a structuralism abstract painting of Mondrian Piet, free, pure but still rich in meanings. The storefront are filled with squares, rectangles, vertical and horizontal painting elements. These simple forms match with Tiffany’s character of intelligence and beauty perfectly. Tiffany&Co. 银座店像是蒙特里安.皮特的结构 主义抽象画——自由,单纯但是丰富。门面均 由正方形和长方形、垂直和水平线的绘画元素 构成。这些最简单的造型与Tiffany 品牌的知性 与唯美一拍即合。

127

Jewelry Shop

HARRY WINSTON

珠宝首饰店

海瑞·温斯顿 Ginza,Tokyo 东京银座店

128

129

Jewelry Shop

SWAROVSI

珠宝首饰店

施华洛世奇 Ginza,Tokyo 东京银座店

130

131

Jewelry Shop

I-PRIMO

珠宝首饰店

I-PRIMO Shinjuku,Tokyo 东京新宿店

I-Primo Shinjuku store looks tall and solemn. Diamond-shaped patterns provide the store with firmness, vigour and strength. The doorway and the display windows on the upper lever are fused together, increasing the long and narrow feeling of the building. 新宿的I-Primo品牌店给人以高挑、肃穆的感觉。规则的菱形组合而成 的图案赋予该店沉稳、力量与活力。店门与二楼的展窗融为一体,延 续了店体建筑的狭长感。

132

Jewelry Shop

CHAUMET

珠宝首饰店

CHAUMET Shinjuku,Tokyo 东京新宿店

133

Jewelry Shop

THE LAZARE DIAMOND

珠宝首饰店

THE LAZARE DIAMOND Ginza,Tokyo 东京银座店

134

Jewelry Shop

bliss

珠宝首饰店

百丽丝 Omotesando,Tokyo 东京表参道店

The patterns in crossed pink lines above the door form the aesthetic sense and provide a visual shock, just like the jewelry it sells, sparking and dazzling. 店门上方的粉红色直线交叉的图案具备一定美学上的形式感,在视觉上给人 一种冲撞力。也象该品牌的珠宝产品所折射的光芒一样夺目。 Bliss catches passers-by’s eyes by its bold logo. The steady straight lines emphasise the brand’s peaceful and calm characteristic, making a strong contrast with the interior space’s feminine atmosphere. Bliss以其醒目的名头充斥着路人的眼球。稳健的直线条加强了Bliss品牌的安 静、沉着的气质,与店内女性气息浓厚的纤细感形成强烈的对比。

135

Jewelry Shop 珠宝首饰店

At day time, Tanaka Ginza is full of tradition atmosphere. The square plays an important role in the design. At night, when the lights are lit, Tanaka changes itself into modern style. Tanaka银座店在白天散发着浓厚的传统气息。 方块形占据了设计元素的首要位置。夜晚中的 Tanaka摇身一变,背景光四起的那一刻,现代 感倍增。

136

GINIA TANAKA GINIA TANAKA Ginza,Tokyo 东京银座店

137

Jewelry Shop

MIKIMOTO

珠宝首饰店

御木本 Harajuku,Tokyo 东京原宿店

138

139

Jewelry Shop

Nisshindo

珠宝首饰店

日新堂 Ginza,Tokyo 东京银座店

Nisshido Ginza’s storefront design features in its unique display windows. The stand with watches on it is divided into cells of different sizes, forming a cell wall. The sharp white lines bring out the products’ bright and graceful curves. 日新堂银座店最特别之处在于其独特的橱窗设计。摆放手表产品的展台由不 同尺寸的矩型格子分割成众多部分并排列为一面“格子墙”。白色和锋利的 直线条的质地衬托出了产品的璀璨和优美的弧度。

140

Jewelry Shop

WHITE BELL

珠宝首饰店

WHITE BELL Ginza,Tokyo 东京银座店

141

Jewelry Shop

DAMANI

珠宝首饰店

德米亚尼 Ginza,Tokyo 东京银座店

Looked through the display windows, Ds of different sizes are glittering to attract passers-by’s eyes. Damiani Ginza uses the initial letter D to form a interlaced visual effect of various distances, mixing reality and fantasy. 透过橱窗的玻璃,众多大小不一的D金光闪闪,充斥着路人的眼帘。银座的 Damiani珠宝店以其品牌开头字母不规则组合的形式创造出一种远近、虚实 相互交错的视觉效果。 The crown on top of Samantha Tiara Ginza implies the brand’s excellent quality. The bead curtains in upper level’s display windows show women’s gentleness and beauty. The front door and staircase are in a parallel line, making full use of limited space and creating a sense of unity. Samantha Tiara银座店顶部的皇冠暗示着该品牌的卓越品质。二楼橱窗的珠 帘带有女性的柔媚与靓丽。一楼店门与通往二楼的楼梯平行排列,有效地利 用了有限的空间,又不乏设计上的秩序感。

142

Jewelry Shop

Samantha Tiara

珠宝首饰店

萨曼莎提亚拉 Ginza,Tokyo 东京银座店

143

Jewelry Shop

WORLD COLLECTORS

珠宝首饰店

WORLD COLLECTORS Harajuku,Tokyo 东京原宿店

The watering place and vases imply World Collectors’ affinity. Outside the store, two stone elephants and several smaller sculptures show the store’s belief in traditional national styles. 饮水池、花瓶暗示了World Collectors的亲和力。门前两尊石象和若干小型石 雕刻体现了该店对传统民族风格的崇尚。

144

Jewelry Shop

Ponte Vecchio

珠宝首饰店

庞特韦奇奥 Ginza,Tokyo 东京银座店

This simple and direct storefront design reflect Ponte Vecchio’s generous and informal character. The full-length display windows and sunk-in front door make a concave-convex line. 简易又直接的店面设计体现了Ponte Vecchio的大气与不拘泥于小节的气 魄。与店体建筑平齐的橱窗与向内凹陷的店门之间的衔接看起来凹凸有致。

145

Jewelry Shop

MAUBOUSSIN

珠宝首饰店

梦宝星 Ginza,Tokyo 东京银座店

146

147

Watch and Spectacles

MONT BLANC

钟表眼镜店

万宝龙 Ginza,Tokyo 东京银座店

148

Watch and Spectacles

OMEGA

钟表眼镜店

欧米茄 Omotesando,Tokyo 东京表参道店

Every Omega flagship store features in the brand’s dignity and generousness. The simple geometry shapes and calm colours are Omega’ s timeless design concept. 无论在哪里,Omega旗舰店都不忘突显其尊贵与大气的品牌风格。规矩的几 何形状,沉稳的色彩搭配是永不过时的设计理念。

149

Watch and Spectacles

ROLEX

钟表眼镜店

劳力士 Ginza,Tokyo 东京银座店

150

Watch and Spectacles

swulch

钟表眼镜店

斯沃琪 Ginza,Tokyo 东京银座店

151

Watch and Spectacles

TAGHEUER

钟表眼镜店

豪雅 Ginza,Tokyo 东京银座店

Large scale 3D geometry patterns divide the storefront of Tagheuer, creating a visual shock. The design not only conveys the brand’s endless and curious pioneering spirit, but also meet the needs of progressive and graceful design requirements. 大面积的立体几何型分割了整个Tagheuer的店体,造成了极具视觉冲击力的 效果。具有该品牌所传达的永不止步、勇于探索的开拓精神,又有着前卫与 优雅并存的主观设计要求。

152

153

Watches and Spectacles

TENSHODO

钟表眼镜店

天赏堂 Ginza,Tokyo 东京银座店

154

Watches and Spectacles

J NS

钟表眼镜店

J NS

i

i

Harajuku,Tokyo 东京原宿店

155

Watch and Spectacles

Fddi Fddie

钟表眼镜店

Fddi Fddie Harajuku,Tokyo 东京原宿店

156

Watch and Spectacles

RICHARO MILLE

钟表眼镜店

RICHARO ILLE Ginza,Tokyo 东京银座店

Richard Mille Ginza is the only Richard Mille store in Japan. The thick colour tone of the storefront provides a stable and unshakable feeling as the brand’s quality. Clean and elegant door and windows convey a mature and modern sense. Richard Mille银座店是日本唯一家产品专营店。浓重的店面色彩基调与该品 牌的品质一样,给人一种稳定、不可动摇的心理感受。简洁又高雅的店门与 橱窗传达着成熟和现代气派。

157

Watch and Spectacles

AP

钟表眼镜店

AP Ginza,Tokyo 东京银座店

158

Watch and Spectacles

Zoff

钟表眼镜店

佐夫 Omotesando,Tokyo 东京表参道店

159

Watch and Spectacles

Iiomeganeten Optical

钟表眼镜店

饭尾眼镜店 Representative Entrance 东京自由之丘

160

Watch and Spectacles

ISSEIDO

钟表眼镜店

ISSEIDO Harajuku,Tokyo 东京原宿店

161

Watch and Spectacles

WATER TOWER

钟表眼镜店

WATER TOWER Ginza,Tokyo 东京银座店

162

Watch and Spectacles

BREITLING

钟表眼镜店

百年灵 Jiyuugaoka,Tokyo 东京自由之丘

Located in Jiyugaoka, Breitling store has a metal fashion exterior, which contains the brand’s watches’ hardness and accuracy. 位于自由之丘的Breitling有着具有金属质感的 时尚外表。蕴涵了该品牌手表产品的硬度与 精准的品质。

163

Cosmetics

shu uemura

化妆品店

植村秀 Omotesando,Tokyo 东京表参道店

AS a famous Japanese make-up brand, Shu Uemura’s products are progressive in concept and bold in colour. The storefront design complements the brand’s character with mature, consise, simple and clean elements. Shu Uemura是日本知名彩妆品牌,具有概念前卫和用色大胆的特点。在店 面设计上补充以成熟、干练,简约、平实的设计元素。

164

Cosmetics

SKIN FOOD

化妆品店

思亲肤 Ginza,Tokyo 东京银座店

Skin Food’s storefront design continues to use the brand’s logo as design elements. Little angles and laces are everywhere in the door and window’s design. Skin Food的店面设计沿用了该品牌Logo的设计元素,在店门及橱窗的设计 上充分突显了小天使和花边的可爱造型。

165

Cosmetics

L'OCCITANE

化妆品店

欧舒丹 Ginza,Tokyo 东京银座店

166

Cosmetics

DHC

化妆品店

DHC Shinjuku,Tokyo 东京新宿店

In Shinjuku, the violet DHC store is quite eyecatching. The violet, standing for elegance, mystery and divinity, highlights the brand’s comfortable and graceful character. 紫罗兰色调的DHC化妆品店在新宿街上十分抢 眼。代表着高雅 、神秘与神圣的紫罗兰色强化 了该品牌散发的舒适、淡雅的品质。

167

Cosmetics

Pola

化妆品店

Pola Ginza,Tokyo 东京银座店

Pola Ginza’s straight lines and strip patterns highlight the building’s streamline and reproduce Pola’s products’ smooth and brightness. Pola银座店的直线与条纹图案突显了流线型的建筑体,再现了Pola化妆品的 润泽与光洁的特色。

168

169

Cosmetics and Hairdressing

JEANNE

化妆品店与美发店

珍妮 Yokohama 横滨店

176 170

Cosmetics and Hairdressing

SHISEIDO

化妆品店与美发店

资生堂 Ginza,Tokyo 东京银座店

Shiseido Ginza’s transparent storefront unfolds its changeable interior space to passers-by entirely. While Shiseido sticks to Eastern aesthetics and Western technology, the storefront design has a Western-style wrap. 资生堂银座店的透明店面将内部丰富多变的空间格局展现得一览无余。如资 生堂化妆品一贯的东方美学意识和西方的技术,在店面的设计上也有着西方 味道的包装。

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Cosmetics

RMK

化妆品店

RMK Harajuku,Tokyo 东京原宿店

RMK Harajuku is a modern sculpture in the city. The metal frame structure leans in the same angle as the architecture, making the vertical and neat door look more steady and solid, just like RMK’s stable commercial position. RMK原宿店的造型犹如城市中的现代雕塑,金属质感的框架结构随建筑外形 相应地倾斜成一定的角度,使垂直、平整的店门在对比中显得更为稳重与坚 固,象征着RMK的商业地位的稳健。

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Cosmetics

FREEVE

化妆品店

FREEVE Shibuya,Tokyo 东京涉谷店

Freeve’s square-shaped door is very attractive. The sunk-in display windows and doors wave up and down, creating various layers. Through the windows, facilities inside the store looks accordance with the storefront’ s colour tone, forming a strong sense of unity. Freeve的方块形店门十分引人注目。向内凹陷的橱窗与店门如波浪般地起 伏,颇有层次感。通过透明玻璃窗,店内的设施与店面的色彩基调十分协 调、统一,具有强烈的整体感。

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Cosmetics

ASH

化妆品店

ASH Totsuka,Yokohama 横滨户冢店

Ash in Totsuka-ku, Yokohama gives an eye-catching and generous expression. Unlike other store for beauty products, Ash’s storefront design is low profile and makes its products look cost-effective. 位于横滨户冢的Ash给人的第一印象是醒目、大方。同样作为美容类店铺, Ash的店面设计是相对低调却给人以实惠感。

Cosmetics

ASH

化妆品店

ASH Shibuya,Tokyo 东京涉谷店

Comparably speaking, Ash in Shibuya has a larger scale. Ash Hair Make becomes a huge slogan, quite provocative. The arch-shaped display windows set off the store like a huge glass castle. 相比之下,Ash在涉谷的店铺有较大的排场。Ash Hair Make的名头成为大型 的广告标语,具备一定的煽动性。弧形的橱窗由下而上将Ash衬托得像一个 巨型的透明玻璃城堡。

Cosmetics

EARTH

化妆品店

地球 Shinjuku,Tokyo 东京新宿店

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Cosmetics

UR CASTLE

化妆品店

UR CASTLE Harajuku,Tokyo 东京原宿店

Ur Castle is designed as a classic and romantic European castle. Fashionable advertising light box makes a strong contrast with the traditional-designed stone wall of the castle, bold and mysterious. Ur Castle出落得象一个古典浪漫的欧洲古堡。新潮时尚的广告灯箱与这个传 统味十足的古堡石墙形成强烈的对比,张扬又神秘莫测。 With designers considerate design, Earth Shinjuku’s lighting design is very beautiful. The storefront is decorated with red and white lightings, conveying the brand’s enthusiasm and warmth to customers. The arch looks fashionable and generous in the lighting. Earth新宿店的照明十分优美,凝聚了设计师的心血。店面以红色与白色的灯 光效果为主,让人感受到Earth的热情与温暖。店面的拱形大门在红、白灯光 的交织下显得时尚又神气。

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General Category

VERETU

文化商品类

沃图 Ginza,Tokyo 东京银座店

Vertu Ginza is full of Minimalism. Squares and straight lines cross each other, revealing an atmosphere of gentility and grace. Letter V, standing for Vertu, are repeated in the design to form patterns, foiling the brand’s unique characteristic. Vertu银座店无处不吐露着对简约主义的向往。方形与直线交错有着绅士般彬 彬有礼、温文儒雅的气魄。以Vertu的开头字母V为重复排列图案的墙体烘托 出该品牌的独一无二性。

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General Category

Apple

文化商品类

苹果 Ginza,Tokyo 东京银座店

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General Category

Yamaha

文化商品类

雅马哈 Ginza,Tokyo 东京银座店

Yamaha Ginza’s storefront design provides beautiful and durable feeling, just as Yamaha’s products. The bright and clean deep-colour façade has the same texture of pianos. The diamond-shaped patterns convey a elegant and classic atmosphere and a changeable texture. Yamaha银座店的店面设计与其产品的品质一样给人美观和耐用的感觉。光 洁的深色墙面犹如店内钢琴表面光滑的触感,菱形纹理传达出优雅、古典的 风情和多变的质感。

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General Category

Fukuya Bookstore

文化商品类

福家书店 Ginza,Tokyo 东京银座店

Located in Ginza, Fukuya Book Store has a traditional taste with its columns and arch windows. The use of stones highlights the book store’s modest, warm and peaceful atmosphere. 银座的福家书店有着传统味道的立柱和拱形 的橱窗。石制材料的使用强化了书店通常带 给人的稳重、温馨与安宁的感觉。

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General Category

HARAJUKU TOGASHA

文化商品类

原宿陶画舍 Omotesando,Tokyo 东京表参道店

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General Category

maturite

文化商品类

maturite Harajuku,Tokyo 东京原宿店

Maturite in Harajuku has a contracted European style. White wall, archshaped door and windows, unique arch corners are all great features in the design. Flower beds and trees unite human beings and nature. Floor tiles in the same colour tone contrast with the clean façade, creating a visual shock between simplicity and complication. 原宿街上的Maturite有着简约的欧式建筑的风格。洁白的墙壁、拱形的门 窗,加之独特的弧形拐角设计成为该店外观设计的一大亮点。花坛与树木的 装置促成了人与自然的和谐统一。同色系却有着丰富色彩变化的店外地砖与 干净、别致的店铺墙体形成了简约与复杂的视觉对比。

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General Category

Nissan

文化商品类

尼桑 Ginza,Tokyo 东京银座店

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General Category

Audi

文化商品类

奥迪 Harajuku,Tokyo 东京原宿店

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General Category

HSBC

文化商品类

HSBC Ginza,Tokyo 东京银座店

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General Category

TOKIO MODE CENTER BUILDING

文化商品类

东京Mode中心 Harajuku,Tokyo 东京原宿店

Tokio Mode Center Building unite its gate and windows in upper level together, just like a climbing arrow, with the meaning of pursuit of higher quality. 原宿的Tokio Mode Center Building将店 门与楼上的橱窗衔接为一体,有如向上攀 登的箭头,富有着强烈的追求更高品质的 喻意。

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General Category

CITI BANK

文化商品类

城市银行 Ginza,Tokyo 东京银座店

Citibank’s logo has a unique style in its branches all over the world. Located in Ginza, this branch of Citibank arranges its corner reasonably with the help of the building’s red-brick wall. Citibank的Logo在其全世界所拥有的分行中保持着其特有的风格。银座的这 家Citibank依靠传统的红砖墙的建筑外观,合理地安排了位于建筑一角的空 间结构。

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General Category

ANNIVERSAIRE

文化商品类

ANNIVERSAIRE Omotesando,Tokyo 东京银座店

Anniversaire Omotesando’s storefront sink into the tall building’s bottom level. The arch-shaped outline of the storefront parallels with three gates, forming a steady and dignified visual effect. 表参道上的Anniversaire的店面在其高大的建筑体底部凹伸进去。拱形的店 面轮廓与并列着的三扇大门形成稳定、肃穆的视觉效果。

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General Category

Disnep store

文化商品类

迪斯尼 Shinjuku,Tokyo 东京新宿店

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General Category

DUO

文化商品类

DUO电玩城 Ginza,Tokyo 东京银座店

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General Category

GAME TAITO STATION

文化商品类

GAME TAITO STATION Shinjuku,Tokyo 东京新宿店

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Game Taito Station in Shinjuku is a fantastic wonderland. Bold game characters, hot and dramatic red coulour tone… it is a scene of mature and flourishing video game industry. 新宿的Game Taito Station给人一种虚 拟、梦幻的感觉。醒目的游戏形象、火 热、激烈的大红色调——一派电玩产业 成熟、繁荣的景象。

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General Category

Karaoke

文化商品类

卡拉ok厅 Shinjuku,Tokyo 东京新宿店

Shinjuku Karaoke has a grand building, which features in European-style balcony, sparkling lighting, Gothic pinnacle, and fashionable neon lights. 新宿Karaoke馆的建筑外形蔚为壮观, 欧式的阳台、璀璨的灯光、哥特式尖 顶,再配以时尚的霓虹灯,无不体现该 店的独特之处。

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General Category

PINK DRAGON

文化商品类

粉龙摇滚 Shinjuku,Tokyo 东京新宿店

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General Category

THE BARKERY

文化商品类

THE BARKERY Ginza,Tokyo 东京银座店

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General Category

Harness·Dog

文化商品类

Harness・Dog sakuragicho,Yokohama 横滨樱木町店

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Japanese Restaurants

Rangetsu

日式料理店

Rangetsu Ginza,Tokyo 东京银座店

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Japanese Restaurants

Yoshimune

日式料理店

吉宗 Ginza,Tokyo 东京银座店

Yoshimune Snack Bar in Ginza shows traditional Japanese simplicity and concision. The small storefront is decorated with typical Japanese roof tiles, genre paintings and lively 3D fishes, appearing especiall warm. 银座的吉宗小吃店有着传统日本式的简洁与朴素,典型的日式屋瓦、风俗 画、立体且生动的鱼形装饰,将不大的店面渲染得别样温馨。 Rangetsu is a unique Japanese restaurant, with obvious Yamato-style elements, like ink marks, red paper lanterns, cherries for luck, etc. 日本味的墨迹、大红纸灯笼、象征着吉祥的樱花……,Rangetsu让人体会到 了日式餐饮店的独特风情。

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Japanese Restaurants

Teppanyaki

日式料理店

铁板烧 Totsuka,Yokohama 横滨户冢店

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Japanese Restaurants

Omusubi Dessert

日式料理店

糕点屋 Jiyuugaoka,Tokyo 东京自由之丘

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Japanese Restaurants

Sea Food

日式料理店

海蟹道乐 Ginza,Tokyo 东京银座店

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Japanese Restaurants

Kimuraya Restaurant

日式料理店

木村面包屋 Ginza,Tokyo 东京银座店

Majoring in traditional Japanese food, Kimuraya Restaurant has the full service of Western-style restaurant. This combination of Eastern and Western styles meets the needs of urban groups who advocate tradition as well as follow Westernisation. 经营着传统日本食品的Kimuraya餐厅 有着高级的西式餐厅的配套服务,这种 东、西方风格结合的设计理念适应了崇 尚传统又追随西化的都市人群。

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Japanese Restaurants

Beer House

日式料理店

居酒屋 Shibuya,Tokyo 东京涉谷店

From the exterior of Beer House, one can feel the authentic feature of a Japanese Izakaya, which is simple, quiet, longstanding and timeless. 通过居酒屋料理店的外貌,能够清晰地看见地道的日本传统 酒屋的特色——古朴、清幽、悠久又旷古的感觉。

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Japanese Restaurants

Globefish Sea Food

日式料理店

河豚海鲜料理 Shibuya,Tokyo 东京涉谷店

One can realise Japanese people’s love of globefish from the huge globefish decoration in front of the storefront. This decoration epitomises the restaurant’s specialties, becoming a excellent publicity. 将如此巨型的河豚装饰置于店门正上方,可见日本食客对河 豚料理的酷爱。这一造型足以概括了该店的膳食特色与经营 范围,具有极好的宣传效应。

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Chinese Restaurants

Fu Man yuan

中式餐饮店

福满园 Chinatown,Yokohama 横滨中华街

Chinese restaurant’s design revolves around “culture” and “folklore ”. Fortune Garden Restaurant in Chinatown reflects Chinese people’s adoring to red and yellow. The big upside-down Chinese character for fortune stands for the coming fortune. 中式餐馆的设计风格主要围绕着“文化”与“民俗”展开设计创意与构思。 唐人街上的福满园体现了中华民族对红色及黄色的崇拜,餐厅上方巨大的 “倒福”象征着福气已到。

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Chinese Restaurants

Guang Xiang ji

中式餐饮店

广翔记 Chinatown,Yokohama 横滨中华街

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Chinese Restaurants

Hua Sheng lou

中式餐饮店

华盛楼 Chinatown,Yokohama 横滨中华街

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Chinese Restaurants

Jing Zhen lou

中式餐饮店

景珍楼 Chinatown,Yokohama 横滨中华街

Jingzhen Chinese Restaurant has four storeys in all. The front of it is symmetrical with rectangle and fan-shaped windows and patterns. In traditional Chinese architecture, columns support the building vertically, so they are the most vital structures in a building. The columns in Jingzhen Restaurant also work in this way. 景珍楼拥有四层楼高的大排场,整个餐馆的正面结构以纵轴为 主,两侧均衡对称,有矩形和扇形的窗式和纹样。在中国传统 建筑体系中,柱子因为要垂直受力,因此在整个建筑中是最具生 命力的构件,景珍楼的柱子成为主要的设计元素也是看中了这一 点。

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Chinese Restaurants

Guang Dong Restaurant

中式餐饮店

广东饭店 Chinatown,Yokohama 横滨中华街

Guangdong Restaurant’s façade uses successively sunk-in bar frames to enlarge the space in front of the restaurant. The wooden screens flank the gate with graceful arch, while the wood carvings with phoenixes and lotuses decorate the façade gorgeously. 广东饭店的门面以依次向内进深的条形边框来加大店门前方的空间感;门两 侧精致的木制屏风沿其深度摆出优美的弧线;凤凰与荷花的木雕将餐厅的外 墙装饰得厚重而华丽。

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Chinese Restaurants

Hua Fu Restaurant

中式餐饮店

华福饭店 Chinatown,Yokohama 横滨中华街

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Chinese Restaurants

Cai Xiang

中式餐饮店

彩香 Chinatown,Yokohama 横滨中华街

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Chinese Restaurants

San Guo zhi

中式餐饮店

三国志 Chinatown,Yokohama 横滨中华街

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Chinese Restaurants

Jing Hua lou

中式餐饮店

京华楼 Chinatown,Yokohama 横滨中华街

Jinghua Chinese Restaurant’s design makes red as its main colour tone, appearing flourishing and passionate. The wall of red bricks is full of rhythms and textures. Smooth and bright glazed tiles and patterns of “dragons playing with a pearl” provide the customers special experiences of traditional Chinese architecture. 京华楼以大面积的红色为主基调,给人红 火、热情的视觉感受。红砖堆砌而成的墙面 充满韵律和质感;光滑、鲜亮的琉璃瓦和群 龙戏珠的装饰图案能够使顾客领略到中国传 统古建筑的艺术精髓和智慧。

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Chinese Restaurants

Du Ji

中式餐饮店

杜记 Chinatown,Yokohama 横滨中华街

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Chinese Restaurants

MANCHINRO

中式餐饮店

万珍楼 Chinatown,Yokohama 横滨中华街

Wanzhen Chinese Restaurant looks like a dignified royal garden. It is a piece of classical artwork, which is decorated with various trees, bonsais, statues, guarding tone lions, brilliant and magnificent plague, crystal-clear glazed tiles, traditional cornices, etc. 万珍楼似是一座尊贵的皇家园林,树木盆栽、人形雕塑、“把门”的石狮 子、金碧辉煌的牌匾、晶莹碧绿的琉璃瓦、传统建筑形式中的飞檐翘角等 等,使之成为别具古典风范的设计大作。

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Chinese Restaurants 中式餐饮店

Dalian Dumpling Restaurant 大连饺子 Chinatown,Yokohama 横滨中华街

Dalian Dumpling House is a place of classic Chinese architecture’s atmosphere, yet it also contains the calm beauty of Japanese house’s linear form. Reddish brown reminds people of gold autumn, implying this restaurant’s warm service and its goal for good harvest. 大连饺子馆凝聚了中国传统建筑所体现出的古色古香的气息,又夹杂了日本 传统民居的直线造型所渗透出的静幽之美。通体的赭色使人不由联想到金色 的秋天,预示着该店有着赤诚的服务热情和祈望丰收的经营目标。

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Chinese Restaurants

Wu Gu feng deng

中式餐饮店

五谷丰登担担面 Chinatown,Yokohama 横滨中华街

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Chinese Restaurants

Jun Chang ge

中式餐饮店

均昌阁 Chinatown,Yokohama 横滨中华街

Junchang Restaurant’s design emphasises on glazed tiles, cornices and palace lanterns – all kinds of elements of traditional Chinese architecture. These elements are repeated in every levels, creating a rhythm of orderly beauty. In front of the gate, red lanterns, firecrackers, and stone lions provide an atmosphere of Chinese cultures. 均昌阁强化了琉璃瓦、飞檐与宫灯——这些代表 着传统中式建筑构件的魅力,将这些元素于每一 层楼重复地出现,形成一种有规律的秩序美。店 门前的红灯笼、鞭炮挂件和“镇殿”的石狮子满 载着中国传统文化生活的符号。

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The Restaurants Inside

Okuu Japanese Food

连锁餐饮店

日式烧烤 Yokohama 横滨店

Okuu Grill has a simple but generous design style. The dark-brown storefront has a steady and mature feeling. The smooth frame of the gate and strip-grained façade contrast with each other, providing a multilayer visual change. Okuu烧肉店有着简约、大方的设计风格。深棕色的店面色调给人以稳重、 成熟的感觉。店门外框平滑的质感与具有条形纹理的墙面之间形成的质地对 比将店面巧妙地分为两部分,赋予了多层次的视觉变化。

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The Restaurants Inside

Grill

连锁餐饮店

炭火烤鸡肉串 Ginza,Tokyo 东京银座店

The Grill in Ginza both has hollow-out windows of Chinese architecture and door curtains of Japanese bar. The large-scale use of glass windows show the interior space to passers-by, making a good publicity effect. 银座的这家烧烤店有着中式建筑中镂空橱窗的美学符号,又兼具日式酒屋的 迎客布帘。大面积的透明玻璃将店内的空间全方位地向店外展示,有着良好 的宣传效果。

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The Restaurants Inside

Western-style Food

连锁餐饮店

西餐 Odaiba,Tokyo 东京台场店

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The Restaurants Inside

MOUMOU dessert

连锁餐饮店

MOUMOU 冰激凌甜品店 Ginza,Tokyo 东京银座店

Moumou’s storefront design has a unique style: large sculpture of its logo and bonsais enclose the restaurant as a warm space for dining. Lamps inside the restaurant make the interior appear to be exterior, creating a time-shift effect. Moumou的店面设计有着别具一格的创意:大型的Logo雕塑与盆栽巧妙地将 店面围成一个温暖的用餐小空间。路灯的造型将室内室外化,营造出非同一 般的时空穿梭的效果。

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The Restaurants Inside

Indonesia food

连锁餐饮店

印度尼西亚料理 Odaiba,Tokyo 东京台场店

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The Restaurants Inside

Kazuyuki japanese food

连锁餐饮店

和幸日式套餐 Odaiba,Tokyo 东京台场店

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The Restaurants Inside

Korean Food

连锁餐饮店

韩国家庭料理 Odaiba,Tokyo 东京台场店

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The Restaurants Inside

Japanese Food

连锁餐饮店

日式套餐 Odaiba,Tokyo 东京台场店

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Cafés and Bakery

colombin

咖啡与面包店

colombin Ginza,Tokyo 东京银座店

Colombin’s storefront is small but dynamic. Taking the tile-covered wall as a backdrop, the round cornered outlines contrast with other storefronts’ straight lines strongely, making this mini cake shop exquisite and unique. Colombin的店面看似小巧却十分精悍,在瓷砖堆积的墙面效果的衬托下,四 角弯成弧线的矩形店面外轮廓,与其他多以直线、直角为框架结构的店面形 成强烈的反差,使这个迷你的西点屋门面分外精巧、别致。

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Cafés and Bakery

Edinburgh

咖啡与面包店

咖啡贵族 Shibuya,Tokyo 东京涉谷店

Coffee Nobility has a classical Western-style storefront. At night, trees, flowers and plants adds Coffee Nobility natural and lively elements. Besides, the Japanese-style lanterns also creates a Yamato atmosphere. 咖啡贵族具备了西式咖啡店的经典店面设计形式。夜幕下的绿树、花草为咖 啡贵族增添了一抹自然与活力。日本味十足的挂灯也不忘传达一股民族风。

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Cafés and Bakery

ANNIVERSAIRE.CAFF

咖啡与面包店

ANNIVERSAIRE.CAFF Shibuya,Tokyo 东京涉谷店

Anniversaire Café is completely designed with Western styles, reminding passers-by of Western countries’ street corners. With the door as the axis, the flanked sunshade curtains expand the outdoor dining space. Anniversaire Café实现了原滋原味的西式Café吧的风情,如置身于欧美国 家浪漫的街头。以店门为轴心,两侧硕大的遮阳布帘延伸了店外的用餐空 间。

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Cafés and Bakery

PIAZZA ECO-FARM CAFF

咖啡与面包店

PIAZZA ECO-FARM CAFF Harajuku,Tokyo 东京原宿店

As an outdoor café, Piazza Eco-Farm Café pays close attention to the relationship to the surroundings. The plants on roofs remind people of outdoor picnics, while the white sunshades look bright and natural between the reddish brown wooden fences. In order to meet different customers’ needs, the display table on one side of the door make it possible for outdoor selection of food. 居于室外的Piazza Eco-Farm Café着重关注与周围的自然环境的融合,房 檐上的绿色植物营造出一种户外野餐的自由气氛。白色的阳伞在红褐色的木 围栏中明快、自然。考虑到顾客的不同需求,放置于店门一侧的食品展台可 供客人在店外甄选膳食。

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Cafés and Bakery

hotel com's

咖啡与面包店

hotel com's Ginza,Tokyo 东京银座店

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