Introduction to Graphic Design: A Guide to Thinking, Process & Style [Illustrated] 1472589297, 9781472589293

Table of contents :
Cover
Copyright
Title Page
Contents
Preface
How to use this book: For Students
Visual Learners
Linear Structure
How to use this book: For Educators
1: Overview of the field
Key Terms and Concepts
What Is Graphic Design?
What Does a Designer Produce?
The Dual Responsibility of the Designer
Why Rules Are Important
Who Designers Work With
Who Should Be a Graphic Designer?
2: Concepts and ideas
Key Terms and Concepts
Design Is a Creative Process
Design in Action: Bequeth
Design in Action: Krave Jerky
Brainstorming and Idea Development
Storytelling and Narrative
Matching Output to Audience
Design in Action: You Are Here Toledo
Revision and Experimentation
Presenting Design Work
Exercise: Book covers/online advertising
Chapter in Review: Do's and Don'ts
3: Form and space
Key Terms and Concepts
Visual Understanding
Form
Design in Action: Innovative Gebäude
Space
Principles Affecting Form and Space
Elements and Organization
Visual Variables
Form and Meaning
Less Is More
Chapter in Review: Do's and Don'ts
4: Working with Color
Key Terms and Concepts
What is Color?
Systems of Primary Colors
Terminology and Color Wheels
Color Theory
Design in Action: 3M Corporate Headquarters
Exercise: Color compositions based on Itten's contrasts
Choosing a Color Palette
Exercise: Evaluating color choices
Chapter in Review: Do's and Don'ts
5: Typography
Key Terms and Concepts
What Is Typography?
Characteristics of Type
Exercise: Cropped Letterforms
Typographic Hierarchy
Spacing and Alignment
Typographic Niceties
Exercise: Active words
Type and Color
Choosing Typefaces
Design in Action: Modern Gallery Identity
Type as Form
Chapter in Review: Do's and Don'ts
6: Using and Creating Imagery
Key Terms and Concepts
The Importance of Imagery
Representation and Abstraction
Semiotics
Modes and Style
Creating Images
Exercise: Everything is a Remix
Producing Images Digitally
Working with Three-Dimensional Objects
Working with Images
Design in Action: The Fitness Guru Collection for West Elm
Copyright and Legal Issues
Chapter in Review: Do's and Don'ts
7: Layout and Arrangement
Key Terms and Concepts
Visual Arrangement and Organization
Creating a Layout
Exercise: Testing emphasis
Margins
Multipage Documents
Grids
Types of Grids
Design in Action: Modular Grid
Exercise: Creating a grid
Chapter in Review: Do's and Don'ts
8: Context and Production
Key Terms and Concepts
Production Basics
Types of Printing
Design In Action: Roger the Barber
Preparing for Presentation
Mounting Flat Design Work
Presentation and Feedback
Design as a Working Process
Design in Action: Christmas Gifts
Chapter in Review: Do's and Don'ts
Conclusion
Glossary
Index
Picture Credits
Acknowledgments

Polecaj historie

A Guide to UX Design and Development: Developer’s Journey Through the UX Process (Design Thinking) 9781484295762, 9781484295755, 1484295757

Gain a thorough understanding of the two pillars of any User Experience project: the mission and the process. The missio

161 58 12MB Read more

A Guide to UX Design and Development: Developer’s Journey Through the UX Process (Design Thinking) 9781484295755, 9781484295762, 1484295757

Gain a thorough understanding of the two pillars of any User Experience project: the mission and the process. The missio

211 125 8MB Read more

Introduction to Data Visualization & Storytelling: A Guide For The Data Scientist (Visual Thinking)

Adopted by universities and business schools in Finland, Barcelona, USA, South Korea, Canada, and the Middle East; and u

597 166 5MB Read more

Intuicion, accion, creacion Graphic design thinking 9788425229305

4,463 859 53MB Read more

Classic Hairstyles for Men: An Illustrated Guide To Men's Hair Style, Hair Care & Hair Products

724 102 2MB Read more

The Graphic Design Process: How to be successful in design school 9781350050808, 9781350050785, 9781350050815, 9781350050792

abstract

554 156 58MB Read more

Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems 9781119085829, 1119085829

A new edition of the market-leading guide to signage and wayfinding design This new edition of Signage and Wayfinding De

969 153 84MB Read more

Listening to Design : A Guide to the Creative Process [1 ed.] 9781780239538, 9781780239125

Listening to Design takes readers on a unique journey into the singular psychology of design. Drawing on his experience

171 56 1MB Read more

Powered by Design: An Introduction to Problem Solving with Graphic Design 9781681986005, 9781681985985

The design industry has evolved rapidly over the past decade. Effective and successful designers no longer need to just

1,638 416 29MB Read more

Essential Sustainable Home Design: A Complete Guide to Goals, Options, and the Design Process 0865718504, 9780865718500

1,038 136 24MB Read more