Настоящая хрестоматия предназначена для студентов-бакалавров направлений «Экономика», «Торговое дело». Цель хрестоматии
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The focus of the book is understanding international influences that affect international business, and relevant aspects
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Business on both a local and international scale depends on negotiations; theyare an everyday factor of the business wor
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This book is a basic text for international marketing courses. It introduces the different elements of the international
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult
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This book integrates the work of economists, management scientists and business historians. It applies the related conce
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We live in a global economy in which over one quarter of the world's recorded output is exported, where a change in
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