Innovation: a very short introduction [2nd edn] 9780198825043, 9780192558619, 0198825048, 9780191863691, 0191863696

What is innovation? How is innovation used in business? How can we use it to succeed? Innovation, the ways ideas are ma

283 79 1MB

English Pages 168 Year 2018

Innovation: a very short introduction [2nd edn]
9780198825043, 9780192558619, 0198825048, 9780191863691, 0191863696

Author / Uploaded
Dodgson
Mark;Gann
David

Table of contents :
Preface 1: Josiah Wedgwood: the world's greatest innovator 2: Joseph Schumpeter's gales of creative destruction 3: London's wobbly bridge: learning from failure 4: Stephanie Kwolek's new polymer: from labs to riches 5: Thomas Edison's organizational genius 6: Innovating the futureReferencesFurther readingIndex

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