Influence and persuasion 9781633693937, 9781633693944, 9781633693197, 9781633693203, 1633693937, 1633693945

Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you mak

879 137 3MB

English Pages 151 Year 2018

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Influence and persuasion
9781633693937, 9781633693944, 9781633693197, 9781633693203, 1633693937, 1633693945

Author / Uploaded
Review
Harvard Business;Goleman
Daniel;McKee
Annie;George
Bill

Table of contents :
Understand the four components of influence: where emotions fit in / Nick Morgan --
Harnessing the science of persuasion: back to behavioral basics / Robert Cialdini --
Three things managers should be doing every day: build trust, a team, and a network / Annie McKee --
Learning charisma: captivate and motivate / John Antonakis, Marika Fenley, and Sue Liechti --
To win people over, speak to their wants and needs: know --
and empathize with --
your audience / Nancy Duarte --
Storytelling that moves people: unite an idea with an emotion, an interview with Robert McKee / by Bronwyn Fryer --
The surprising persuasiveness of a sticky note: build personal connections / Kevin Hogan --
When to sell with facts and figures and when to appeal to emotions: head versus heart / Michael D. Harris.

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