In the plex: how Google thinks, works, and shapes our lives [First Simon & Schuster hardcover edition] 9781416596585, 9781416596714, 1416596585, 1416596712

Written with full cooperation from top management at Google, this is the story behind the most successful and admired te

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English Pages v, 424 pages Year 2011

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In the plex: how Google thinks, works, and shapes our lives [First Simon & Schuster hardcover edition]
 9781416596585, 9781416596714, 1416596585, 1416596712

Table of contents :
The world according to Google: biography of a search engine --
Googlenomics: cracking the code on internet profits --
Don't be evil: how Google built its culture --
Google's cloud: building data centers that hold everything ever written --
Outside the box: the Google phone company and the Google TV company --
GuGe: Google's moral dilemma in China --
Google.gov: is what's good for Google, good for government or the public? --
Chasing taillights.

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