IBM: The Rise and Fall and Reinvention of a Global Icon [Original retail ed.] 0262039443, 978-0262039444

A history of one of the most influential American companies of the last century. For decades, IBM shaped the way the wo

528 114 72MB

English Pages 752 Year 8 Feb 2019

Commentary
In IBM:The Rise and Fall and Reinvention of a Global Icon, Dr. Cortada gives us the fullest possible perspective of IBM’s leadership and presence in our evolving technology-centric world. We sit at the feet of a master observer, storyteller, and technologist. It is unlikely that any other person holds the depth of direct experience and observation skills he possesses to be able to tell this remarkable story. It is an essential work for one wishing to understand the historical development of our global technology industry. ―David G. Arscott, co-founder, Compass Technology Group, Inc.

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