I Invented the Modern Age: The Rise of Henry Ford [First Scribner trade paperback edition] 9781451645583, 1451645589, 978-1-4516-4557-6, 978-1-4516-4559-0

Table of contents :
Content: 1. A homecoming : Saving the farm, then saving the entire past
Between the steam engine and the Apple
"Nobody knew anything about cars"
Fordism --
2. "My toys were all tools" : The boy who hated farming
McGuffey's "new green world"
Steam and clockwork
A house without a mainspring
"The biggest event in those early years"
Into Detroit --3. Clara : "He's a thinking, serious person"
Winning a dead man's job
Electricity
A baby and a seventh home
The Christmas Eve engine --
4. Working from the ground up : Making a car in a world without any
"A colorless, limpid, innocent-appearing liquid"
The Bagley Avenue woodshed
America's first car race
Henry Ford's first car --
5. What Edison said : Ford's first sale
"There's a young fellow who has made a gas car"
Ford's first company
A winter drive with "civilization's latest lisp"
Dissolution: "Henry wasn't ready" --
6. "Glory and dust" : "We had to race"
Smiling Billy's World's Championship Sweepstakes
Ford vs. Winton: "a thin man can run faster than a fat one"
The Henry Ford Company
"The materialization of a nightmare" --
7. The seven-million-dollar letter : Malcomson's gamble
From a toy printing press
The Dodge brothers
The Ford Motor Company
"This business cannot last"
The (first) Model A
"Boss of the road" --
8. Ford finds his greatest asset : "Who in hell are you?"
Couzens bosses the boss
The cars get shipped
The importance of dealers
An earthquake proves the Model A
Parasites
Who was Malcomson? --
9. Inventing the universal car : Who wanted it?
Sorensen's locked room
Steering wheel on the left, forever
New experts, new engine, new steel, new car
"Without doubt the greatest creation in automobiles ever placed before a people 10. The man who owned every car in America : Selden files a patent on all gas-powered automobiles and sues their makers
The court finds for him
Most carmakers give in
Ford won't pay "graft money"
A second trial
"One of the greatest things Mr. Ford did --
11. The Model T takes over : New York to Seattle on thin ice
Learning to drive the Model T
Birth of a dealer
The farmer and the car
Caring for your Model T
The perils of starting it
"Funny stories about the Ford
Five thousand accessories
Remaking the nation in a decade: "I'll go without food before I'll go without my car --
12. Terrible efficiency : The Crystal Palace
Taking the work to the worker
Speeding up
The twentieth century's only industrial revolution
The workers hate it --
13. The five-dollar day : Couzens and his conscience
"It's a good round number"
Ford bids against himself
"Every worker a potential customer"
Ford at his zenith --
14. Simple purposes : Telling workers how to live
Ugly enough to be a minister
War
Ford on the American soldier: "lazy, crazy, or just out of a job"
Couzens quits
"Great war to end Christmas Day: Ford to stop it"
From "peace angel to Vulcan" --
15. The expert : The Rouge rises
The Dodge brothers sue
"We don't seem to be able to keep the profits down"
Sandbagging the shareholders
Probing Ford's ignorance in court: "did you ever hear of Benedict Arnold?" --
16. The international Jew : The problems of civilization traced to their source
The Dearborn Independent
Liebold
"Let's have some sensationalism"
"Jewish degradation of American baseball"
Two U.S. presidents ask Ford to stop his campaign
He carries it on for ninety-one issues of the Independent
Ford apologizes, saying he had no idea what was in his newspaper --
17. The end of the line : Edsel
His powerless power in the company
Evangeline Dahlinger and her houses and horses
The "executive scrap heap"
How to join it: suggest changing the Model T
Sales dwindle
Edsel fights
The last Model T
What the car had done --
Epilogue : The Model A
"The Rouge is no fun anymore"
Buying every steam engine
"Maybe I pushed the boy too hard"
The reluctant armorer of Democracy
To bed by candlelight.

Polecaj historie

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