It's not enough to be right, these days--especially when you're not left. To survive, the right must learn how
626 131 4MB
English Pages 228 Year 2015
Table of contents :
Content: Why we're evil --
Why the right loses arguments --
The joke's on you --
The riposte: How to win with left-wing dirty tricks --
Find the right's Obama --
Discarding your outrage --
How to be a successful miscreant, like me --
Don't be a professional --
Outcompassion them! --
Hijack the language --
Co-opt their grievances --
Link real life to fatuous belief --
Break the scold mold --
Embrace the inner skeptic --
Look like them --
Stop eating your moderates --
Ombudsing your buddies --
How to be right: using metaphors, similes, and other crap --
Say junk that people remember --
Three things always beat two things --
Use your mom --
Be Columbo --
Cross-dress --
Fill-ins for liberals --
Use their silence to speak volumes --
Stunts: Or, how an idiotic, absurd act of stupidity can reveal a truth about life and other crap --
Find your inner drunk --
The game at the bar.