A fascinating, interactive, and entertaining look at how our visual attention works. I couldn’t put this book down. Discover why fire trucks should be yellow (not red); why people with vision problems often make better drivers; and just how magicians control our attention. A valuable resource for marketers, designers, and attentional architects alike. You won’t look at the world around you the same way after reading this book. ―Chris Bailey, author of The Productivity Project and Hyperfocus