How Attention Works: Finding Your Way in a World Full of Distraction [Original retail ed.] 0262039265, 978-0262039260

How we filter out what is irrelevant so we can focus on what we need to know. We are surrounded by a world rich with vi

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How Attention Works: Finding Your Way in a World Full of Distraction [Original retail ed.]
 0262039265, 978-0262039260

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  • A fascinating, interactive, and entertaining look at how our visual attention works. I couldn’t put this book down. Discover why fire trucks should be yellow (not red); why people with vision problems often make better drivers; and just how magicians control our attention. A valuable resource for marketers, designers, and attentional architects alike. You won’t look at the world around you the same way after reading this book. ―Chris Bailey, author of The Productivity Project and Hyperfocus
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