Sometimes you will need to think outside the box and engage in guerrilla marketing” techniques when marketing
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Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade sec
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A website and blog can build your author brand and showcase your book. In this book, we explain how to choose a suitable
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2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Commun
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Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fig
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