Games in the Platform Economy: Steam's Tangled Markets 9781529223064

This book examines the evolution of digital platform economies through the lens of online gaming. Offering valuable empi

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English Pages 208 [157] Year 2023

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Games in the Platform Economy: Steam's Tangled Markets
 9781529223064

Table of contents :
Front Cover
Games in the Platform Economy: Steam’s Tangled Markets
Copyright information
Dedication
Table of Contents
List of Figures and Table
Acknowledgements
1 Introduction: Steam’s Tangled Markets
Steam’s tangled markets
Platforms in the domain of digital games
Business models of game platforms
The role of player-driven economies
An economic-sociological approach to markets
Commodification of economic action?
Reading guide
2 Platform Configurations in Gaming
Arcades, consoles, and digital storefronts
The platform in platforms
Platforms as programmable architectures
Platforms as multi-sided markets
Platforms as infrastructures and organizational forms
Platform practices
Platform configurations in the contemporary game industry
Platform configurations and business models in gaming
Boxed content and retail
Games as a service and the subscription-based business model
Mobile gaming and free-to-play
Player-driven economies and business models in online gaming
Platforms, business models, and market orders
3 Economic Sociology and the Analysis of Platforms as Markets
The market in platform studies
Approaches to markets within classic economics and economic sociology
The rise of the market society and the notion of embeddedness
Markets as institutions: stability and change
Tangled markets
Multi-sided markets and tangled markets
The analysis of the Steam platform as a tangled market
4 Valve Corporation and the Steam Platform
Valve Corporation: incumbent or challenger?
Storefront, social network, or tangled market?
5 Steam’s Business Model
The Steam platform
The conversion of affective value into market value
A diachronic accordance analysis of the Steam platform’s development
From download client to tangled market
The continuous expansion of the Steam store
The monetization of playbour
Expanding the scope of economic transactions
The monetization of player interaction as a process of ‘disembedment’
6 Shaping Market Interactions on the Steam Platform
Critical analyses of digital platform architectures
The Steam platform documentation as a rhetorical device
Key features of the Steam business model
The Steam store and its preferred business models
Marketplaces on Steam
All roads lead through the Steam Wallet
7 Economic Actors on the Steam Platform
A few words on method
Market power or marketplace power? Economic actors in the game market
Economic actors in the Steam market order
The business emphases of market actors on Steam
The steam market order as a solution to the competition problem
The Steam platform as market governance
8 Player Trading beyond Steam
The exchange of game items beyond the Steam platform
‘Powered by Steam, not affiliated with Valve Corp.’
Steam’s economic interests in extra-platform practices
Monetary networks and money at the margins
The skin ecosystem as a monetary network
9 User Monetization and Value Creation in Tangled Markets
Commodification and the audience commodity
The audience commodity and audience work in tangled markets
Concluding remarks: the platformization of peer-to-peer transactions and the regulation of tangled markets
Notes
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
References
Index

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