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Great companies are powered by brand-culture fusion -- The foundations of brand-culture fusion. Set your sole purpose an
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Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wid
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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-drive
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In this book, we will explore in the world of Data Science and inside you will gain informative insights in depth. You w
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Describes certain aspects of the cultural traditions of Ancient Greece. Topics include language and ethos, education of
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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one anotherP
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"This ethnography is more like a film than a book, so well does Stoller evoke the color, sight, sounds, and movemen
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From EverQuest to World of Warcraft, online games have evolved from the exclusive domain of computer geeks into an extra
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Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-stron
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