Fusion: how integrating brand and culture powers the world's greatest companies 9781473676992, 9781473677043, 9781473676985, 9781473677050, 1473676983

Great companies are powered by brand-culture fusion -- The foundations of brand-culture fusion. Set your sole purpose an

112 64 1MB

English Pages xxvi, 214 pages : illustrations ; 24 cm Year 2018

Report DMCA / Copyright

DOWNLOAD FILE

Fusion: how integrating brand and culture powers the world's greatest companies
 9781473676992, 9781473677043, 9781473676985, 9781473677050, 1473676983

Table of contents :
Great companies are powered by brand-culture fusion --
The foundations of brand-culture fusion. Set your sole purpose and core values --
Assess your brand-culture vision --
Lead the change --
Five strategies to achieve fusion. Organize and operate on-brand --
Create culture-changing employee experiences --
Sweat the small stuff --
Ignite your transformation --
Build your brand from the inside out --
The journey to brand-culture fusion.

Polecaj historie