Frugal Innovation: How to do more with less 9781610395069, 1610395069

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of

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English Pages 273 pages Year 2015

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Frugal Innovation: How to do more with less
 9781610395069, 1610395069

Table of contents :
Table of Contents
List of Case studies
Foreword by Paul Polman, CEO, Unilever
Preface
1. Frugal innovation: a disruptive growth strategy
The rise of the frugal economy
Doing better with less
Unusual frugal competitors
Conclusion
2. Principle one: engage and iterate
A costly and rigid R & D model
A market-focused, agile R & D model
Back-end innovation: improving execution agility
Recommendations for managers
1. SNCF: high-speed innovation
Conclusion
3. Principle two: flex your assets
The rise of frugal manufacturing
Creating a frugal supply chain
A frugal services revolution. Frugal organisationsRecommendations for managers
2. Saatchi & Saatchi + Duke: agile advertising16
Conclusion
4. Principle three: create sustainable solutions
Essential --
not optional --
sustainability
The rise of the circular economy
Widening the sharing economy
From the circular to the spiral economy
Recommendations for managers
3. Unilever: sustainable solutions
Conclusion
5. Principle four: shape cutomer behaviour
Three contradictions of company consumption
Shaping consumers' energy use
DIY health care
Socialising education
Breaking (bad) financial habits. Recommendations for managers4. Simple Bank: shaping financial behaviour
Conclusion
6. Principle five: co-create value with prosumers
The rise and rise of the prosumer
The rise of the horizontal economy
Empowering and engaging prosumers
Multiple customer roles
5. giffgaff: the mobile network run by you
Conclusion
7. Principle six: make innovative friends
The hyper-collaboration imperative
Six ways to hyper-collaborate
Getting hyper-collaboration right
6. Accor: hyper-collaborating without reservation
Conclusion
8. Fostering a frugal culture
Evolutionary change. The ""what"": bold commitment and dynamic goal setting The ""how"": adopting disruptive business and mental models
The ""why"": the foundation of change management
7. Aetna's frugal health-care strategy
Conclusion
9. Conclusion
Acknowledgements
Notes and sources
Index.

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