Making sense of why Quebec changed its tourism marketing brands leading up to Expo 67 and shifting travel writers'
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French Pages [361] Year 2018
Table of contents :
Cover
FROM OLD QUEBEC TO LA BELLE PROVINCE
Title
Copyright
Dedication
CONTENTS
ILLUSTRATIONS
ACKNOWLEDGMENTS
INTRODUCTION
1 BECOMING “MODERN” WHILE STAYING “OLD”: THE STATE STEPS IN
2 “TWO BIRDS WITH ONE STONE”: ATTRACTING TOURISTS TO SAVE THE NATION
3 KNOWING QUEBEC BEFORE GETTING THERE
4 IN SEARCH OF THE AUTHENTIC QUEBEC
5 MONTREAL: A CITY OF CONTRASTS
6 FROM OLD TO BELLE
7 THE NEW MONTREAL
EPILOGUE
NOTES
BIBLIOGRAPHY
INDEX