From Marginal to Mainstream 9781398604339, 9781398604315, 9781398604346

From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First [1 ed.] 1398604313, 9781398604315

Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share g

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Marginal Modernity: The Aesthetics of Dependency from Kierkegaard to Joyce 9780823245352

Marginal Modernity traces the emergence and dissemination of a new aesthetic paradigm from the periphery to the core of

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Mainstream 9788520011799

Mainstream é resultado de uma vasta pesquisa de campo conduzida por Frédéric Martel em 30 países durante cinco anos. Ele

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Cultura Mainstream

562 71 14MB Read more

Mainstream 9788520011799

Mainstream é resultado de uma vasta pesquisa de campo conduzida por Frédéric Martel em 30 países durante cinco anos. Ele

866 48 2MB Read more

Palm Sago: A Tropical Starch from Marginal Lands 9780824887155

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Early Christianity in Asia Minor and Cyprus: From the Margins to the Mainstream 9789004410800, 9004410805

This volume is part of the Berlin Topoi project re-examing the early Christian history of Asia Minor, Greece and the Sou

1,467 66 8MB Read more

The Migration of Musical Film: From Ethnic Margins to American Mainstream 9780813568669

Movie musicals are among the most quintessentially American art forms, often celebrating mobility, self-expression, and

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History in Management and Organization Studies: From Margin to Mainstream [1 ed.] 1138720917, 9781138720916

There has, in recent times, been an increasing interest in history, broadly defined, among management scholars. But what

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Measuring Utility: From the Marginal Revolution to Behavioral Economics 0199372772, 9780199372775

Utility is a key concept in the economics of individual decision-making. However, utility is not measurable in a straigh

826 80 3MB Read more