The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicl
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We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cu
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Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through
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The first section focuses on how habits emerge within individual lives. It explores the neurology of habit formation, ho
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