Flip the Script: Getting People to Think Your Idea is Their Idea 9780349418841, 0349418845, 9780525533948, 052553394X
Why you need inception -- The dominance hierarchy -- Creating certainty -- Using pre-wired ideas -- The power of plain v
616 103 365KB
English Pages xii, 238 pages ; 22 cm Year 2019
Table of contents :
Why you need inception --
The dominance hierarchy --
Creating certainty --
Using pre-wired ideas --
The power of plain vanilla --
Leveraging pessimism --
How to be compelling --
Putting the scripts to work.
