African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, socia
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English Pages 260 Year 2019
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Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience"
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The average person in America watches four hours of television per day and spends the equivalent of nine years of his or
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Feminism can reflect the cultural moment, especially as media appropriate and use feminist messaging and agenda to vario
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This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytic
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Studies of the media in Africa, incorporating both African and international perspectives, are few. The thirty papers co
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Explains why audiences dislike certain media and what happens when they do The study and discussion of media is replete
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Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/
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