Effective Frontline Fundraising: A Guide for Nonprofits, Political Candidates, and Advocacy Groups 9781430239000, 143023900X, 9781430239017, 1430239018
Today, nearly every charitable nonprofit, advocacy group, professional group, and politicianrelies on the philanthropy o
448 33 771KB
English Pages 253 Year 2011
Table of contents :
Content: Introduction: There's No Such Thing as Luck 1. Nonprofits, Cash Flow, and Philanthropy: Fitting the Puzzle Pieces Together 2. The Role of a Fundraiser 3. The Gift Cycle: Setting the Foundation 4. Assembling Your Team 5. Data and Records: Basic Tools 6. Annual Planning and Goal Setting 7. Crafting Your Message 8. Stewardship: The Last and First Step in the Gift Cycle 9. Road Warriors 10. Techniques for the Face-to-Face Solicitation 11. Major Gifts: Finding Funds for Big Projects 12. Political Fundraising 13. Fundraising for Advocacy Groups 14. Conclusion: Get out There and Start Raising Money! Appendix A-Resources: Books and Web Sites Appendix B-Sample Effective Solicitation Pieces Appendix C-Public Sources of Funding
