The Art of CRM: Proven strategies for modern customer relationship management [1 ed.] 9781789538922

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase

859 119 24MB

English (US) Pages 360 Year 2019

The Art of CRM: Proven strategies for modern customer relationship management [1 ed.]
9781789538922

Author / Uploaded
Max Fatouretchi

Table of contents :
1.What is CRM?
2.Getting to Know Your Customer
3.Conceptualizing the CRM Design from Business Requirements
4.Architecting Your CRM Solution – Preparing for Today and Tomorrow
5.Utilizing Artificial Intelligence and Machine Learning in Your CRM Strategy
6.GDPR and Regulatory Compliance
7.CRM Integration Strategies
8.Cloud Versus On-Premise Versus Hybrid – The Deployment of a CRM Platform
9.CRM Differentiators

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