How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Propo
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English Pages 191 Year 2015
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GBS_insertPreviewButtonPopup('ISBN:9780748623860'); What does it mean to 'think differently'? Th
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"For me, the power of the book is how editor David Cayley probes his guests, through his powerful questioning, to e
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A creature of Jewish mythology, a golem is an animated being made by man from clay and water who knows neither his own s
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Combining Minds is about the idea of minds built up out of other minds, whether this is possible, and what it would mean
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n How to Make the World Add Up, Tim Harford draws on his experience as both an economist and presenter of the BBC's
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The Great Recession not only shook Americans’ economic faith but also prompted powerful critiques of economic institutio
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