This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitise
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English Pages 182 Year 2020
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This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective leve
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Price Psychology: Pricing Strategies, Promotional Pricing, and Odd-Even Pricing "The single most significant decis
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Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a
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...........Feel free to visit pricetoscale.com to find my consulting options Chances are that you are leaving money on
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The basics of the digital economy are disclosed in this tutorial. The correlations between the concepts "digital ec
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Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing
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Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in bu
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Filling a gap in the current literature, this book addresses the social approach to the design and use of innovative bus
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