Social media recruitment : how to successfully integrate social media into recruitment strategy 9780749473716, 0749473711

Table of contents :
About the author
Acknowledgements
Introduction
01 The fast-changing recruitment landscape
The growing mismatch between the skills companies need and the talent available
The shortfall of digital talent
The changing demographics of multigenerational workforces
Recruitment talent within organizations
Knowledge gaps
Fast-changing candidate expectations
The extinction of the desktop PC --
mobile and tablet
Social media recruiting --
speed, transparency everywhere
Data-based recruiting
Summary
Notes
02 Recruitment using social media. What can you use social media for within recruitment?Recruiting using pictures that appeal to a specific global audience
Twitter is a powerful tool when mixed with a television programme
Reaching for the sky with LinkedIn Recruiter
Show me, not 'tell' recruiting, is the new black
Messaging is still social and still simple
Image-focused social networks --
perfect for telling a story
Recruiting using self-deleting social messages
Summary
Notes
03 Selecting your social networks
Which social media platforms could you use?
Mainstream social networks
Summary
Notes
04 Social media tools. Monitoring your brandSocial media management --
dashboards
Social media productivity tools
Content creation tools
Collaboration tools
Hashtag tools
Summary
Notes
05 Social media recruitment strategy
Understanding the big picture
Technology is both a help and a hindrance
Getting started with your social media recruiting strategy
Social media recruiting strategy framework
Summary
Notes
06 Candidate sourcing with social media
What is sourcing?
So what is the difference between sourcing and recruiting?
Sourcing people on LinkedIn
How to source people on Twitter. How to source people on FacebookUsing Google+ to find people
How to use X-ray search for candidates
Sourcing using video
Using images to source people
Sourcing senior candidates
International sourcing
If Boolean searching is just too much for you
Summary
Notes
07 Building your employer brand
How to further enhance the employer brand
How can you enhance your employer brand by using recruitment content marketing and social media?
How to get started with recruitment content marketing
Summary
Notes
08 Social media big data
LinkedIn data visualization. How to use CV data to recruit based on a culture fitPeople search aggregators are changing the face of recruitment
Big data, recruitment metrics and decision making
Summary
Notes
09 Establishing ROI
Getting started: objectives, targets and tactics
Different understanding of ROI within your structure
Measuring reach, exposure and influence
Paid social media and ROI
Summary
Note
10 Social media guidelines
What should a social media policy cover?
How to get started on your first social media policy guideline
Adverse response management on social media
Summary
Notes.

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