Media Audiences: Is Anybody Watching? (Key Concerns in Media Studies) 1137405112, 9781137405111

Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century [1 ed.] 1138581038, 9781138581036

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytic

209 114 8MB Read more

Everyday Media Culture in Africa: Audiences and Users 0367890283, 9780367890285

African audiences and users are rapidly gaining in importance and increasingly targeted by global media companies, socia

202 50 1MB Read more

Media Industry Studies 9781509537778

494 45 247KB Read more

Disability Media Studies 9781479802340

Introduces key ideas and offers a sense of the new frontiers and questions in the emerging field of disability media stu

348 23 6MB Read more

Media Studies 2.0 9780415638630, 0415638631

Media Studies 2.0 offers an exploration of the digital revolution and its consequences for media and communication studi

189 9 576KB Read more

PR 2.0: New Media, New Tools, New Audiences 0321510070, 9780321510075

Praise forPR 2.0"An 'easy read' filled with practical examples of how marketing professionals can leverag

950 101 1MB Read more

Dislike-Minded: Media, Audiences, and the Dynamics of Taste 9781479809998

Explains why audiences dislike certain media and what happens when they do The study and discussion of media is replete

227 52 2MB Read more

Media Studies: A Reader 9781474473231

Media Studies: A Reader introduces a full range of theoretical perspectives through which the media may be explored, ana

215 52 4MB Read more

Keywords for Media Studies 9781479817474

Introduces key terms, research traditions, debates, and their histories, and offers a sense of the new frontiers and que

245 55 4MB Read more

Social Media Is Bullshit 9781250002952, 9781250017505

A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expan

477 14 260KB Read more