Digital marketing: strategy, implementation and practice [7 ed.] 9781292241579, 9781292241586, 9781292241623, 2018036531

Digital marketing_ strategy, implementation and practice-Pearson (2019) 9781292241579, 9781292241586, 9781292241623, 2018036531

11,416 1,355 17MB Read more

Marketing Strategy in the Digital Age: Applying Kotler's Strategies to Digital Marketing 9811216975, 9789811216978

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and

6,198 994 49MB Read more

Marketing Luxury Services: Concepts, Strategy, and Practice 3030860728, 9783030860721

This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexit

587 129 4MB Read more

Digital business and E-commerce management: strategy, implementation and practice [6. ed] 9780273786542, 9780273786573, 9780273786559, 1161161171, 0273786547, 0273786555, 0273786571

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The au

5,787 506 29MB Read more

B2B Digital Marketing Strategy 9781789662566, 9781789662542, 9781789662559, 2020009464, 2020009465

1,291 155 6MB Read more

Digital Marketing Trends and Prospects: Develop an effective Digital Marketing strategy with SEO, SEM, PPC, Digital Display Ads & Email Marketing techniques. (English Edition) 9789389898583, 9389898587

Familiarize yourself with different effective strategies in Digital Marketing Key Features Understand the basics term

466 56 1MB Read more

International Marketing Strategy: Analysis, Development and Implementation [9 ed.] 1473778697, 9781473778696

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business lan

2,301 199 22MB Read more

DIGITAL MARKETING STRATEGY: an integrated approach to online marketing 9780749498085, 0749498080

The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measur

11,238 1,856 3MB Read more

Integrated Marketing Communication: Creative Strategy from Idea to Implementation [3 ed.] 9781538101063, 1538101068

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative proce

5,244 458 3MB Read more

Corporate Sustainability in Practice: A Guide for Strategy Development and Implementation 9783030563431, 9783030563448

Building better organisations, with a clear sense of purpose, is a common challenge faced by many entrepreneurs and exec

626 68 6MB Read more