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The spread of the Internet into all areas of business activities has put a particular focus on business models. The digi
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Digital technologies are having a profound impact on sport business, opening up new opportunities to generate income and
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This book offers a selection of the best papers presented at the annual international scientific conference “Digital Tra
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Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in bu
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Since the beginning of time, running a business has involved using logic by which the business operates. This logic is c
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By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this boo
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A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Fa
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