Design Thinking For Dummies 9781119594123, 9781119593928, 9781119593959

Table of contents :
Design Thinking For Dummies®
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Table of Contents
Cover
Introduction
About This Book
Conventions Used in This Book
Foolish Assumptions
What You Don’t Have to Read
How This Book Is Organized
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: Getting Started with Design Thinking
Chapter 1: Everything You Need to Know About Design Thinking
This Is Design Thinking
Seeing What Design Thinking Can Do
Understanding the Basics of Design Thinking
Start Design Thinking Right Away
Chapter 2: Understanding the Principles of Design Thinking
Focusing on People Early On
More than Traditional Market Research
Finding the Lead User
Actively Involving the Lead User
Developing Empathy
Illustrating Ideas
Failing in Order to Learn
Ensuring Diversity on the Team
Offering Team-Oriented and Creative Workspaces
Making the Process Flexible Yet Focused
Chapter 3: Creating Ideal Conditions
Ensuring a Positive Attitude
Encouraging the Willingness to Change
Arousing Curiosity
Asking For (and Receiving) Support from the Top
Asking For (and Receiving) Creative Freedom
Enabling Fast Decisions in the Design Thinking Process
Tolerating Mistakes During Design Thinking
Find the Competencies You Need for the Task at Hand
Chapter 4: Planning a Design Thinking Project
Defining the Project Goals
Planning Work Packages
Correctly Planning for the Sequence
Correctly Planning for Your Resources
Correctly Planning for the Project Budget
Chapter 5: Supporting Teamwork in the Project
Assembling the Team
Clarifying Communication within the Team
Arranging Workshops
Designing Common Spaces
Part 2: The Problem Phases
Chapter 6: Understanding the Task
Finding the Right Search Area
A Well-Defined Task Is a Task Half-Solved
Identifying Knowledge Gaps
Systematically Closing Knowledge Gaps
Estimating Influences on the Task
Reformulating the Task
Chapter 7: Putting Yourself in the Roles of Others
Recognizing Empathy as a Key to Success
Proceeding with Empathy
Collecting Information
Evaluating Information
Chapter 8: Observing People in Action
Putting Observations to Proper Use
Thoroughly Preparing Your Observations
Your Observations in a Systematic Fashion
Applying Consistent Observational Methodologies
Chapter 9: Redefining the Problem
Finding the Task
Focusing On the Right People
Recognizing the Needs of Your Target Users
Analyzing Needs as Tasks
Selecting the Most Important Wishes and Problems
Determining the Right Point of View
Part 3: The Solution Phases
Chapter 10: Finding Ideas
Mastering the Creative Process
Opening Up Sources of New Ideas
Understanding the Creative Principles
Know the Success Factors for Increasing Creativity
Selecting the Appropriate Creativity Techniques
Chapter 11: Developing Ideas Intuitively and Creatively
Solving Difficult Problems Intuitively and Creatively
Generating Ideas by Brainstorming
Inspiring with Random Words
Getting New Stimuli through Provocations
Changing Perspectives with the Walt Disney Method
Assuming Different Mindsets with the Six Hats Method
Chapter 12: Evaluating Ideas
Selecting the Right Evaluation Method
Relying on Diversity in the Team for Your Evaluations
Quickly Selecting Ideas
Evaluating the Advantages of (and Barriers to) Ideas
Evaluating Ideas with Checklists
Making the Chances for Success Measurable
Chapter 13: Designing Prototypes
Understanding the Benefit of Experiments
Clarifying Tasks in the Prototype Phase
Developing and Using Prototypes Efficiently
Using Different Prototypes
Making Ideas Clear and Tangible
Chapter 14: Testing Ideas and Assumptions
Clarifying Tasks in the Test Phase
Testing with Interviews
Testing with Online Studies
Learning from Test Results
Part 4: The Part of Tens
Chapter 15: Ten Success Factors for Interviews
Ensuring Good Preparation
Finding the Right Entry
Taking Notes Correctly
Listening Actively
Paying Attention to Emotions
Always Following Up
Concluding Discussions Successfully
Completing a Sufficient Number of Interviews
Postprocessing Interviews
Using Every Opportunity
Chapter 16: Ten Success Factors for Implementing Your Idea
Prepare the Structures
Encourage Collaboration and Communicate Openly
Create a Sense of Urgency
Establish a Leadership Coalition
Communicate a Vision for the Culture of Innovation
Establish a Company Culture Tolerant of Mistakes
Broadly Empower Employees
Overcome Resistance
Counter Objections
Curb Euphoria
Index
About the Author
Connect with Dummies
End User License Agreement
List of Tables
Chapter 5
TABLE 5-1 The RACI Matrix
Chapter 6
TABLE 6-1 Evaluation Diagram for Influencing Factors Outside the Company
TABLE 6-2 Analysis Grid for a Stakeholder Analysis
Chapter 8
TABLE 8-1 Data Sheet for Observations
Chapter 12
TABLE 12-1 Example of a Scoring Method
TABLE 12-2 Pair Comparison
Chapter 14
TABLE 14-1 Testing Assumptions about the Target Users
TABLE 14-2 Testing Assumptions about the Customer’s Problem or Wish
TABLE 14-3 Testing Assumptions about the Benefits of the Idea
Chapter 16
TABLE 16-1 Invalidating Killer Phrases
List of Illustrations
Chapter 1
FIGURE 1-1: The design thinking process.
Chapter 4
FIGURE 4-1: Using a task board.
FIGURE 4-2: Working with a bar graph.
Chapter 5
FIGURE 5-1: A T-shaped person.
Chapter 6
FIGURE 6-1: With the fishbone diagram, you can systematically search for the ca...
Chapter 7
FIGURE 7-1: Example of the description of a persona.
FIGURE 7-2: A diagram for the empathy map.
FIGURE 7-3: A customer journey for acquiring a hotel accommodation.
FIGURE 7-4: Analysis grid for the customer journey.
Chapter 9
FIGURE 9-1: The steps of a means-end analysis.
Chapter 10
FIGURE 10-1: The creative process.
FIGURE 10-2: Developing a culture of innovation with mind-mapping.
FIGURE 10-3: An example of the development of an alarm clock with a morphologic...
Chapter 11
FIGURE 11-1: Template for the 635 method.
Chapter 12
FIGURE 12-1: In the PPCO method, the advantages, potentials, barriers, and appr...
Chapter 13
FIGURE 13-1: Storyboarding template.

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