Design Is Storytelling [1 ed.] 194230319X, 9781942303190

A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graph

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English Pages 160 [164] Year 2017

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Design Is Storytelling [1 ed.]
 194230319X, 9781942303190

Table of contents :
Cover
Title Page
Copyright
Contents
Overture
Foreword
Acknowledgments
Inciting Incidents
Act 1 : Actlon
Narrative Arc
Hero's Journey
Storyboard
Rule of Threes
Scenario Planning
Design Fiction
Act 2 : Emotion
Experience Economy
Emotional Journey
Co-creation
Persona
Emoji
Color and Emotion
Act 3 : Sensation
The Gaze
Gestalt Principles
Affordance
Behavioral Economics
Multisensory Design
Aftermath
Clinic : Improve Your Writing
Classroom : Project Generator
Takeaway : Storytelling Checklist
Index
Illustration: The Hero's Journey
Back Cover

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