Confessions of an advertising man

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^^-^ 84, 143

25, 63-4,

1

1

1

Index

Leverhulme, Lord, 59

Mikoyan, Anastas

Life, 38, 122

Mises,

Lincoln Center for the Performing

Mommsen, Theodor,

Arts,

1

Edward (Ed),

25

Lloyd George, David, 4 London School of Economics,

151

"Look at All Three," 99 Lord & Thomas, 6$, 143 Lorillard Company, P., 38 Luce, Henry,

1

Ludwig von,

162-3

Mortimer, Charles G. (Charlie), 87 Moscoso, Teadoro (Ted), 51-2, 6$, Mozart, Wolfgang Amadeus, 90

Munoz-Marin, Luis, 52 Murphy, William B. (Bev),

Lydecker, Garret, 70

"My

dear, nothing in this

worth buying,"

Macleod,

Ian,

B., 71

4

MacMann, Theodore Macpherson,

F.,

1 1

Niall, 4

Majestic, Hotel (Paris),

71

80

2

Mabane, Lord, 39 Macaulay, Thomas

50

1

"Moody, Titus," 132-3 Morgan & Company, J. P., 30 Morgens, Howard, 154, 156-7

60-

Listerine, 86, 102 Little,

L.,

6, 8, 10, 11,

22

102

world

is

5

New Republic, The, 35 New Statesman, The, 162 New York Times, The, 46, 154 New York Philharmonic, 37 New York University, School

of

Retailing, 106, 109

Manchester Guardian, The, 44 Marquand, J. P., fn. 113

New Yorker, The,

Marshall, Alfred, 150-1, 152

Nielsen, A. C. (Art), 102

Mary, Queen of England, Mather & Crowther, Ltd.,

Nielsen Company, A.

153

Newsweek,

22, 155, 162

162

C,

146

28, 132

Maxwell, Sir Alexander H., 38-9

Maxwell House Coffee, 61, McCann-Erickson, 48, 67

McCann, Harry, 67 McCormick, Joseph M.,

78, 131

Ogilvy, Benson

passim

"Old-fashioned flavor," 158

156

McKinsey & Company, Inc., Mencken, Henry L., 125 Menninger, Dr. William, Meynell, Sir Francis, 28

9,

Ogilvy, Francis, 28

McElroy, Neil, 29

Messiah (Handel), 21

& Mather,

13

82

Old Gold,

38

On Some

South African Novelists

(Campbell), 19 Open-Pit Barbecue Sauce, 158

Operation Bootstrap (Puerto Rico), 51-2, 109

169

1

1

1

1

1

Index

Redmond, Louis, fn. Reed & Barton, 65

Orwell, George, 10

Oxford University,

4, 21, 71

Reeves, Rosser,

140

31, 159

Rcsor, Stanley, 26, 53

New

Retailing,

School

Paepcke, Walter, 118 Page, Arthur, 30, 74 Pavilion Restaurant

Pavlov, Ivan

(New York),

Rigby, Sir Hugh, 97 Rinso, 64,

Rinso Blue, 64

Pepperidge Farm, 61, 132 Pinkerton, Allan, 41 "Pirate King, Richard A," 27 Pitard, M., 7-12, 22

Politz, Alfred, 156

Henning, 40-1

"Priceless ingredient of every prod-

its

the honor and integrity

maker, The," 112

& Gamble,

Psychology

of

Rockefeller, John D.,

Ill,

161

Rolleston, Sir

Humphry,

Rolls-Royce,

Inc., 37, 39, 47, 60, 61,

27

1 1

Roper, Elmo, 52 Ross, Harold, 22, 155 Rowntree and Company, Ltd., Airlines,

KLM,

Rubicam, Raymond,

Imagination,

The

67, 90, 93, 112,

114

Rubinstein, Helena, 33, 34, 66, 94,

(Barron), 17-8

Puerto Rico, 51-2, 61,

80, 109, 117,

105, 121

Ruder, William, 42 Rudolph, Harold, 92, 116

Punch, 29

Ruml, Beardsley, 52 Russell,

A.

S.,

4

Rutherford, Lord, 22 2

Radio Free Europe, 160

Rayon Manufacturers'

Association,

Savignac, 127 Sayers, Dorothy, fn. 28, 158

Reader's Digest, 162

IJO

34, 61,

96,119,151, 157

29, 74, 77, 154

Rachmaninoff, Sergei,

fn.

39

Royal Dutch

"Private Brands," 153

Proctor

22

Roosevelt, Franklin D., 149-50, 154 Roosevelt, Theodore, 1 3

99

P & O— Orient Lines, 61, 66

of

Jr.,

Roosevelt, Eleanor,

Player's Cigarettes, 132

is

Rockefeller, John D.,

73,96,107, 108,151

Play of the Week, 38

uct

1 1

1 1

Penn, Irving, 116

Prentis,

J.,

6

P., 131

25,

of, 106, 109

Reynolds Tobacco Company, R.

"Penalty of Leadership, The,"

Plymouth,

York University

Scherman, Harry, 91

1

Index

Brewing Company, Joseph,

Schlitz

1066 and All That (Sellar), 4

108

Schwab, Victor O. (Vic), 91, no Schweppes USA, Ltd., 60, 61, 66, 68-9, 126, 157

Seagram

Distillers

Tetley Tea Company,

Inc., 61, 123

Thompson Company, 26,

Schwerin, Horace, 129

J.

Walter,

29,48,53,67

Tide, 64

Company,

31, 68,

Time,

1 1

Times Literary Supplement,

80-1

Seagrove, Gordon, 80 Sears,

Taplin, Walter, 150-1

Titus, Horace, 33

Roebuck and Company,

54,

61,92,96, in, 133

Toynbee, Arnold,

149, 164

Trevelyan, George, 71

Walter, 4 Shakespeare, William, 90

Trotsky, Leon, 35 Tucker, Sophie, 148

Shaw, Bernard,

Tugwell, Rexford Guy, 152

Sellar,

Shell Oil 96,

fn. 113

Company,

no,

107

37-8,

25,

61,

151

Shelton, Stanhope, 129

United States Committee for the

Shockley, Dr. William, 142-3

"Somewhere West

Laramie,"

of

United Nations, 160 United States Travel Service, 41-4,

111-2

Sonnenberg, Benjamin (Ben), 44-5

137

Soule, Henri, 6

Spaght, Dr.

Monroe (Monty),

Squibb & Sons, E. R., Stahl-Meyer,

Standard

1

38

12

Vim, 84

Inc., 37

Company

Oil

New

of

"Visit U.S.A.," 42-4

Volkswagen of America,

Jersey, 33, 34, 38

Inc., 115

Stanton, Frank, 121 Starch, Dr. Daniel, 92,

1 1

1,

122

Stephenson, Sir William, 4

Steuben Glass,

Wanamaker, John, 59

61, 65, 84

Webster, John, 80

Stowell, Esty, 48-9

Wedgwood,

Sunoco,

Wedgwood &

30.

Susskind, David, 38

Hensleigh, 28 Sons, Inc., Josiah, 28

Duke of, 15 "Which Twin Has The Toni?",

Wellington,

Sutherland, Graham, 66

119

White

Talleyrand-Perigord, Charles rice de, 146

Mau-

The (Webster), Whitehead, Commander, 66, Devil,

127

I7I

80 121,

1

Index Williams, Ted,

1

1

"Wimsey, Lord Peter" (The Nine Tailors), fn. 28

Young, James Webb,

772

Young, John Orr, 25-6 Young & Rubicam, Inc., 1

93,

no, 114

16,

161-2

Zippo, 61, 122

25, 67, 74,

David Ogilvy

Time Magazine

has called David Ogilvy

most sought-after wizard dustry today."

He was

"the

in the advertising in-

born in 1911 in West

Horsley, England. Educated at Fettes College,

Edinburgh, and Christ Church, Oxford, he started his career as an apprentice chef in the kitchens of

the Hotel Majestic in Paris.

He went

Paris to sell stoves in Scotland,

and

later

on from emigrated

America to become Associate Director of Dr. George Gallup's Audience Research Institute at

to

Princeton.

During the Second World War, Mr. Ogilvy was on Sir William Stephenson's staff in British Security

Co-Ordination, and served as Second

Secretary at the British Embassy in Washington.

After the war, he founded the advertising agency

known today Ogilvy and

as Ogilvy,

his

wife

Benson

live in

New

&

Mather. Mr,

York

City.