Compassion, Inc.: how corporate America blurs the line between what we buy, who we are, and those we help 9780520266520, 0520266528

Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings throu

310 111 1MB

English Pages xvii, 222 pages ; 24 cm Year 2012

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Compassion, Inc.: how corporate America blurs the line between what we buy, who we are, and those we help
9780520266520, 0520266528

Author / Uploaded
Einstein
Mara

Table of contents :
Value brands --
they ain't what they used to be --
Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring --
The birth of the uber charity and the rise of charitainment --
The consequences of co-opting compassion --
Shopping is not philanthropy. Period --
Can companies make a difference? --
We are not consumers.

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