Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings throu
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English Pages xvii, 222 pages ; 24 cm Year 2012
Table of contents :
Value brands --
they ain't what they used to be --
Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring --
The birth of the uber charity and the rise of charitainment --
The consequences of co-opting compassion --
Shopping is not philanthropy. Period --
Can companies make a difference? --
We are not consumers.