Cold Calling Techniques
Written especially for sales team managers, this text delivers surefire strategies to coach and manage any sales team to
368 54 398KB
English Year 2007
Table of contents :
Cold calling is essential --
By the numbers --
Where to look for leads --
Cold call mechanics --
Turning around common responses --
The ledge --
Mastering third-party and referral calls --
Leaving messages that get results --
E-mail tactics --
Follow-up calls --
The four-step sales process --
The principles of sales success.
